STAY AHEAD OF YOUR COMPETITION

Now more than ever before, there’s no excuse not to stay ahead of the competition. It’s essential your team action those one percenters that are often spoken about, but tend to fall by the wayside.

Don’t make 2020 the same as last year. Here are a number of best performance advertising and sales practices you should consider and implement to maintain your competitive edge, that won’t cost your dealership any more money!

1. Review drive chat

If live chat on your website is not driving a ROI, is it time to consider the alternatives?

Studies show that sales prospects who are sent texts instead of receiving phone calls are 40% more likely to make a purchase. Clearly, the most effective way of communicating with customers is by texting. Automotive dealers need to get ready to fully embrace this new way of doing business.

2. Re-examine your CRM strategy

Collate all the different OEM touchpoints and all your various dealership contact touchpoints with customers over their lifetime – prospective customers, new customers, used customers, finance and service customers.

Ask yourself are you maintaining enough communication to maximise the lifetime value of each customer? Discuss this further with one of our marketing experts today.

3. Maximise your sponsorships

Are you currently renewing your 2020 sponsorships? Invite clubs you sponsor to your dealership’s special events e.g. opening nights, award nights. This is the perfect opportunity to get more people in the doors for awareness. Invite family & friends and offer a dealership incentive while they show their support for your local club/s.

4. Utilise your service department PROPERLY

With the amount of services you do each day, ensure sales staff are properly working this customers most likely to upgrade. It’s worth having staff touch base offering a complimentary appraisal the day before they arrive as well as an option of a new loan vehicle (one they might consider upgrading to).

This is one of Mazda Australia’s success stories – it will make a huge difference to your bottom line if adopted on a continual basis, as part of your ongoing sales and service process.

5. Don’t forget to contact lost leads again!

Remember to send a weekly ‘lost leads’ last opportunity email from management every Thursday or Friday with a specific offer leading into the weekend for an additional opportunity to close the deal.

Question to consider: Was the customer really lost on price or did the sales staff assigned not have information or skills to bring the customer over the line?

Don’t let any lead go until they have told sales management directly they are no longer interested.

6. Invest in a group website

If you have two or more franchises, consider implementing a group website. Group websites outperform individual dealer websites from an organic SEO perspective because of the additional SEO optimised inventory feeds. The more stock, the better you will rank in search results.

Group websites also give customers more choice, increasing time spent on site, and shows the scale of the group which instills consumer buying confidence. Additionally, group websites are an economical way to promote group sales.

If you would like to find out how a group website can drive more enquiry, call our digital advertising team today on 03 9417 7107.

7. Get More Eyes on Your Inventory

Integrate your inventory with Facebook AIA & Google Dynamic Display feeds. Personalisation is a powerful tool. The success of an effective digital marketing campaign relies on providing customers with timely, tailored and relevant content. This can be achieved by featuring your inventory to your customers online through Google Partner sites or Facebook. Follow your customers and focus on what is driving your results, more eyes on your inventory.

CONTACT US

Address

458 Smith Street Collingwood Vic 3066

Phone

(03) 9417 7107

Hours

Monday—Friday: 8:30AM–6:00PM

Saturday & Sunday: Closed

Address

458 Smith Street Collingwood Vic 3066

Hours

Monday—Friday: 8:30AM–6:00PM

Saturday & Sunday: Closed

Phone

(03) 9417 7107

CONTACT US