Brand & marketing guide · September 2026
Fast. Clear.
Unmistakably
MotorStack.
The MotorStack Volt identity, extended for dealership marketing. A clear, confident system for the content engine behind a more current dealer website.
01 / Colour
Ink. Paper.
A little electricity.
Ink / #0B0B0B
Headlines, dark surfaces, primary text.
Paper / #F4F4F1
Reading surfaces and quiet contrast.
Volt / #CEFF00
The mark, a key action, a highlight.
White / #FFFFFF
Text on ink and clean product panels.
Let neutral surfaces carry the page. Use volt sparingly: approximately 90% primary neutral, 8% supporting neutral and 2% accent. Volt text belongs on dark surfaces; use ink for readable text on paper. Never set paragraphs on a volt background.
02 / Typography
Big on impact.
Easy to read.
Headlines
with purpose.
Anton / display. Uppercase, compact line spacing and strong scale. Use for the wordmark, primary headings and occasional model names. Headlines should say something useful.
The content engine that keeps your dealership website up to date.
System sans / body and interface. SF Pro, Helvetica Neue or Arial. Sentence case, comfortable spacing and clear hierarchy. Main copy is 16px or larger; reserve smaller sizes for secondary labels.
03 / Logo & components
Keep the mark.
Make it count.
MOTORSTACK.Use the original volt-circle mark on light and dark surfaces. Keep the supplied geometry, proportions and colours. Use an ink wordmark on light surfaces and a white wordmark on dark surfaces. Below a 120px-wide lockup, use the mark alone. Never stretch, rotate or add effects to the logo.
ADME endorsement
Use the official ADME logo asset, preserving its blue and white colours, overlapping letterforms and original proportions. Do not recreate it with typed text, add a registration mark or recolour it to MotorStack volt. Keep clear space around the logo on a dark background.
Product-family logos
Use DriveAgent’s supplied light logo from ADME Studio. For VehicleWriter, follow its own current style guide: the original blue square mark, a 10px gap and the two-tone Inter wordmark. On dark cards, use sky blue for “Vehicle” and white for “Writer”. Keep original proportions, colours and clear space.
Simple, purposeful components
Use one volt action per section, with quieter text links for secondary actions. Buttons have a 9–10px radius, generous touch targets and clear focus states. Use fine neutral borders for panels and rows. Keep product examples clearly labelled.
Responsive by design
Stack columns on smaller screens. Preserve the reading order, keep controls reachable and allow labels to wrap. Use brief GSAP entrance and scroll reveals with gentle easing, plus short transitions for product selections. Keep scrolling native and avoid looping logo animations. Respect reduced-motion preferences and keyboard navigation. Text and functionality must remain usable when enlarged.
04 / Positioning & voice
Lead with the
dealer's day.
The promise
MotorStack offers OEM content packs for dealership websites, including sites managed by other providers. These packs also supply manufacturer content to DriveAgent. Confirm coverage and compatibility for each brand and website.
The product family
- MotorStack: OEM packs containing available manufacturer vehicle information, model-page content, offers and assets.
- VehicleWriter: dealership stocklists and vehicle listings.
- DriveAgent: the dealership website and digital showroom.
- ADME: the team connecting the package to the dealership's needs.
The voice
Direct, helpful and confident. Use Australian English. Say “keep your website up to date”, “find the right brochure” and “share an accessory with a customer”. Be specific about what a dealership can do, and confirm feature coverage by brand.
The standard
Show useful outcomes and honest product examples. Avoid unsupported savings, performance figures and blanket promises. Distinguish illustrative examples from live information, and scope automatic website updates to supported content and integrations.