The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

← Newsroom/EVs & hybridsChinese brands

Geely Starray EM-i AWD: Outlander and Sealion 6 gain direct AWD PHEV SUV rival

Compiled by ADME Newsroom from 6 sources

First reported by Chasing Cars · 1 September at 11:59 am

Who's covering this — 6 articles

Motoring press: 3
Industry trade: 2
EV specialists: 1

Image: Chasing Cars

The quick read

Geely has added an AWD flagship to its Starray EM-i range, priced at $44,990 plus on-road costs.
The new Inspire AWD variant will arrive in Australia in September.
The Geely Starray EM-i offers a smooth and convenient electric driving experience around town, with a petrol engine for longer journeys.
The new variant will put pressure on Mitsubishi Outlander and Sealion 6 sales.

For dealers: The arrival of the Geely Starray EM-i Inspire AWD variant will require dealers to reassess their sales strategies and prepare for increased competition in the PHEV SUV segment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Geely Starray EM-i Inspire AWD variant at $44,990 plus on-road costs will put pressure on Mitsubishi Outlander and Sealion 6 sales, as it offers a direct AWD PHEV SUV rival with a competitive price point.

This new variant is likely to attract buyers who are looking for a smooth and convenient electric driving experience around town, with the added benefit of a petrol engine for longer journeys.

What it means for the order bank

Dealers who have been relying on the Outlander and Sealion 6 for sales may need to reassess their stock and ordering strategies to remain competitive, as the Geely Starray EM-i Inspire AWD variant is set to arrive in September.

The Geely brand's expansion in Australia, particularly in the PHEV SUV segment, will force dealers to think carefully about their pricing and margin strategies to stay ahead of the competition.

Competitor response and marketing

Mitsubishi dealers may need to respond to the Geely Starray EM-i Inspire AWD variant by highlighting the unique features and benefits of their own models, such as the Outlander's reputation for reliability and the Sealion 6's advanced safety features.

Dealers who can effectively market and handle leads for the Geely Starray EM-i Inspire AWD variant will be well-positioned to capitalize on the growing demand for PHEV SUVs in Australia.

Taking action

This week, dealers can start by reviewing their current stock and ordering plans to ensure they are prepared for the arrival of the Geely Starray EM-i Inspire AWD variant in September, and consider developing targeted marketing campaigns to attract buyers who are interested in this new model.

Go deeper — ADME analysis