The wait is over! Reborn Mitsubishi Pajero finally revealed – but where is the PHEV? - ADME

The quick read

Mitsubishi has revealed the next-generation Pajero without a PHEV option.
The new Pajero marks a significant step in the nameplate's history.
The lack of a PHEV variant may impact the Pajero's competitiveness in the Australian market.
Mitsubishi's pricing and margin strategy will be crucial in determining the Pajero's competitiveness.

For dealers: The Pajero's reboot without a PHEV option may require dealers to adjust their sales and marketing strategies to meet changing customer demands.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mitsubishi's decision to reveal the next-generation Pajero without a PHEV option is a significant gamble, as the market increasingly expects hybrid or electric options in new models.

The absence of a PHEV variant may impact the Pajero's competitiveness in the Australian market, where hybrid and electric vehicles are gaining popularity.

What it means for the order bank

Australian dealers may need to adjust their ordering strategies to account for potential customer demand for hybrid or electric options, which may not be met by the current Pajero lineup.

The Pajero's reboot is an opportunity for Mitsubishi to re-establish itself in the Australian market, but the lack of a PHEV option may limit its appeal to customers who are looking for more environmentally friendly options.

Competitor response

Other manufacturers, such as Toyota and Ford, have already introduced hybrid or electric options in their SUV lineups, which may put pressure on Mitsubishi to follow suit.

Mitsubishi's pricing and margin strategy for the new Pajero will be crucial in determining its competitiveness in the market, particularly if customers are willing to pay a premium for hybrid or electric options.

Showroom traffic and marketing

Dealers can take advantage of the Pajero's reboot to drive showroom traffic and generate leads, but they will need to be prepared to address customer questions and concerns about the lack of a PHEV option.

One decisive action a dealer could take this week is to review their current inventory and ordering plans to ensure they are prepared to meet customer demand for hybrid or electric options, and to consider offering alternative models or options that meet this demand.

Go deeper — ADME analysis