UPDATES TO ALL LOCAL ADVERTISING
✔ Have you updated your Social, Google My Business and Website Hours?
✔ Have you posted information related to COVID-19 on Socials and Google My Business?
✔ Are you offering test drives with pick up & drop off services?
✔ Have you promoted the $150K instant asset tax write off?
✔ Is this evident on your website?
✔ Have you included on all of your Google Paid Search Ads & Facebook Ads, that “Yes, we are open!”?
✔ Are you utilising Social platforms while they are at record highs. Higher impressions, less advertisers = Lower CPM and CPCs!
✔ Are you communicating with your database through SMS and Email?
✔ Have you updated all descriptions for vehicle listings to showcase that you are open on Carsales, 3rd party listing website and of course your dealer website?
✔ Have you implemented Carsales badges?
✔ If you offer payments online or over the phone – are you promoting this?
✔ Have you contacted your service customers to confirm bookings?
✔ Are you taking advantage of free Carsales leads and funnelling these advertising dollars into other channels to encourage enquiry?
✔ Are you offering virtual vehicle walk arounds to customers who are enquiring on vehicles?
✔ Are you connecting with your customers via SMS?
✔ Have you reviewed your live chat? Is it worth using alternative solution and handling enquiries internally?
✔ Are you encouraging virtual appointments?
✔ Do all of your sales staff have access to FaceTime, WhatsApp, Facebook Messenger etc method to ensure they can provide a detailed vehicle inspection over the phone?