Chery Stockman specification revealed: Diesel-electric utes takes aim at BYD Shark 6, GWM Cannon Alpha, JAC Hunter and Ford Ranger with 350kW, 800Nm and 3.5-tonne towing
First reported by EV Central ·
Image: EV Central
The quick read
- Chery's Stockman ute boasts 350kW and 800Nm, targeting the BYD Shark 6 and GWM Cannon Alpha
- The Stockman's 3.5-tonne towing capacity positions it as a strong competitor in the ute segment
- Chery's diesel plug-in hybrid technology sets it apart from other utes in the market
- The Stockman's specifications suggest it will be a major player in the Australian ute market
For dealers: Australian dealers should prepare for increased competition in the ute segment with the arrival of Chery's Stockman
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
Chery's aggressive specifications for the Stockman ute, including 350kW and 800Nm, will put pressure on established brands like Ford to review their pricing and margin strategy in the ute segment
Competitor Response
The BYD Shark 6 and GWM Cannon Alpha will need to respond to the Stockman's impressive towing capacity and hybrid technology, potentially leading to a marketing and lead handling arms race in the segment
The JAC Hunter, another Chinese brand, will also need to reassess its position in the market given the Stockman's strong specifications and potential pricing advantage
Pricing and Margin
Dealers can expect the Stockman to be priced competitively, potentially undercutting the Ford Ranger, which will impact margin and force a review of sales strategies
The Stockman's hybrid technology may also attract buyers looking for a more environmentally friendly option, which could lead to increased showroom traffic and opportunities for upselling
Action Plan
One decisive action dealers can take this week is to review their current ute stock and ordering, and consider allocating more space to the Stockman and other Chinese brands that are disrupting the segment
Full coverage
Chery Stockman specification revealed: Diesel-electric utes takes aim at BYD Shark 6, GWM Cannon Alpha, JAC Hunter and Ford Ranger with 350kW, 800Nm and 3.5-tonne towing
Read at EV Central →BYD Shark 6, GWM Cannon Alpha PHEV, Ford Ranger Hybrid deals battle heats up
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