Our work - Big projects for automotive's biggest names.
A preferred supplier to Toyota. The digital engine behind 200+ dealer websites. Campaigns for the country’s biggest dealer groups and OEM programs — from national new-model launches to single-store sale events.
Toyota preferred supplier
ADME is a preferred supplier to Toyota — trusted with new-model page builds, retail campaigns and website content across the Toyota dealer network.
Australia’s biggest-selling brand doesn’t hand that trust out lightly: we work day-to-day with Toyota Australia’s National Marketing Division — rolling out new-model pages and national offers, integrating live inventory, and keeping every dealer site compliant with OEM guidelines.
Selected projects
Toyota dealer network
OEM vehicle pages · Live inventory · Retail campaigns
Day-to-day partner to Toyota Australia’s National Marketing Division: new-model page rollouts — RAV4, Prado, GR Yaris, LandCruiser 300, Tundra, bZ4X — national offer updates, live-inventory integration and OEM compliance across Toyota dealer websites.
Kia Australia
OEM digital strategy
Invited to Kia Australia head office to shape dealer digital strategy with the OEM’s sales leadership — Meta, Google and inventory-based campaigns, attribution and lead quality built to complement national activity, not cannibalise it.
MG Motor Australia & NZ
OEM eDM programs · Sponsorship campaigns
National email marketing for MG head office: the MG4 and MG5 launch drip campaigns, MG4 XPOWER consideration series, State of Origin and Rabbitohs sponsorship eDMs, OEM promo video — plus campaigns for MG Motor New Zealand.
Mitsubishi Motors Australia
OEM offer pages · Dealer syndication
National offer pages for Mitsubishi head office — built on ADME’s OEM platform and syndicated across the Mitsubishi dealer network, mirroring mitsubishi-motors.com.au campaigns like the Holden trade-in and NBL member offers.
Brighton Automotive Group
Group website · Dealer websites · Always-on digital
One of Melbourne’s best-known dealer groups: the group site, per-brand dealer websites and always-on digital campaigns across ten-plus franchises, from Hyundai and Nissan to GWM and Ineos.
Garry & Warren Smith Group
Group campaigns · Event microsites · Social
Multi-brand retail for the GWS group — Honda, Kia, Mitsubishi and Suzuki across Oakleigh, Mulgrave, Springvale and Seaford — including the Monster Sale event microsite and always-on social content.
Northern Motor Group
Dealer websites · Retail campaigns · OOH
Long-time partner to the northern-suburbs giant — websites and retail campaigns across Nissan, Kia, MG, Isuzu UTE, RAM, Jeep and Peugeot, through to the group’s new-energy brands: JAC, GAC and Leapmotor.
BYD Australia
Dealer websites · Launch campaigns
Work across the BYD rollout in Australia — BYD Melbourne, Caroline Springs, Fairfield and Nunawading — plus DENZA’s premium-brand launch into Kew, Melbourne and Adelaide.
Regional Victoria
Dealer websites · Local campaigns
The digital backbone for country Victoria’s dealers — Sale Motors Group, Traralgon Automotive Group, Leongatha, Wonthaggi, Mansfield, Gippsland and McRae Motors in Wodonga — dozens of sites, local campaigns, and statement moments like the All-New Navara shipping-container launch.
Interstate & New Zealand
Website builds · Campaigns
Work that travels: builds and campaigns for Peter Kittle in Port Adelaide and Alice Springs, Oldmac and Redland Mazda in Queensland, We Buy Any Car in Melbourne and Brisbane, and MG dealer programs across New Zealand.
Beyond the forecourt
Websites · Brand · Campaigns
Automotive is the core, not the ceiling — caravans across Australia and New Zealand, Jellis Craig real estate, Gendore farming machinery, Polaris, marine retailers, and local Melbourne businesses.
Since 2009 - From ink to digital to AI.
We’ve been moving metal since retail automotive lived in the Saturday paper and the local Leader — Main Event full-pagers, Holden Victoria co-op press, ambassador campaigns with AFL legends, 3D-built key visuals, wraps, billboards and TVCs. As the market moved online, so did we: the same retail instincts now power dealer websites, paid social and search, and AI-native products. From the archive:
Holden Victoria
“My Holden’s Better” · Metro press
Bold, offer-led metro retail press for Holden dealers across Victoria — built to move stock.
Gendore Tractors & Machinery
Brand film · 60 seconds
A 60-second welcome to Gendore, shot with drone coverage across the yard — introducing the New Holland, Hustler and McHale ranges to the farmers, landscapers and construction pros who rely on them.
Ferntree Gully Volkswagen & Isuzu UTE
Dual-brand magazine spread
One placement, two OEMs: Amarok, California and Touareg alongside the back-to-back Ute of the Year D-MAX and the 7-seat MU-X — each half built to its brand’s guidelines, reading as a single seamless spread.
Northern Nissan
Ambassador branding film
An ambassador-led branding film for Northern Nissan — shot in the showroom around the Navara Warrior with the group’s ambassador line-up, cut for broadcast, cinema and social.
McRae Nissan
All-New Navara container launch · 2026
We don’t do subtle — branded shipping containers dropped roadside in Wodonga for the All-New Navara’s arrival. Out-of-home that literally stops traffic.
Courtney & Patterson Ford
Mustang launch · Press & magazine
The icon lands in Heidelberg — a paint-splattered launch execution for Melbourne’s Mustang specialist, taking orders before the first cars hit the dock.
Northern Motor Group × The Dipper
Ambassador retail TVC
Ambassador-led retail — one of many campaigns fronted by AFL legend Robert “Dipper” DiPierdomenico for the Northern Motor Group.
The Big Garage Nissan
Retail TVC · 15 seconds
A fast-cut 15-second spot introducing the All-New X-Trail, Pathfinder, Qashqai and Z — OEM footage, dealer branding and a clean broadcast finish.
Northern Motor Group
Aftermarket flyer · A4
Aftermarket retail that pulls its weight — an A4 parts-and-accessories flyer for the Northern Motor Group service drive, turning every visit into an accessories opportunity.
Volvo Cars Waverley
Large-format OOH, The Glen · 2021
Premium placement for Volvo Cars Waverley — large-format out-of-home inside The Glen, putting the brand in front of Glen Waverley’s shoppers exactly where they spend their Saturdays.
Gendore
Season Savers · 4-page online catalogue
A four-page online catalogue for Gendore’s Season Savers push — hero offers across the Hustler and Keltec ranges, QR-linked through to product demo videos, designed to work on the counter and in the inbox alike.
Tony White Group — Ferntree Gully
Main Event · 72-hour sale · Herald Sun · 2015
The Main Event — a 72-hour sale for Tony White Group’s Ferntree Gully dealerships: full-page Herald Sun press backed by a multi-page Hyundai and Kia offer flyer.
Northern Jeep
Vehicle wrap
A rolling billboard for Northern Jeep — a full vehicle wrap that puts the brand to work on every drive across Melbourne’s north.
Conqueror 4x4 Victoria
Off-road campers · 4-page A4 flyer
“Conquer the world of camping” — a four-page flyer for Conqueror 4x4 Victoria’s military-tough UEV range, putting the Caravan-of-the-Year winner on the street and in the wild.
Vogue Shopping Plaza
Retail centre TVC
Retail-centre storytelling for Vogue Plaza — a TVC bringing the centre’s traders and offers to life, driving locals back to their neighbourhood shops.
Northern Motor Group × Melbourne City FC
Sponsorship retail · Program ad & landing page
Partnership retail with the A-League champions — buy from Northern Motor Group and score a Melbourne City FC Platinum membership, carried from match-day program to a dedicated landing page.
Werribee Toyota
Roadside billboard · 2017
Big-format presence for our flagship Toyota partner — roadside billboards for Werribee Toyota, years before ADME was building their pages inside the Toyota dealer network.
MG × NBL
Sponsorship campaign · 2022
MG’s National Basketball League sponsorship, activated — competition mechanics, social suite and eDM built to turn courtside presence into showroom traffic.
Vogue Shopping Plaza
Leader local press · 2014
Local-press retail for Vogue Plaza — Leader placements promoting the centre’s traders, offers and events to its home suburbs, week in, week out.
Holden Victoria
Dealer co-op press · Herald Sun & Carsguide
A comprehensive campaign for Holden’s 7-Year Warranty — a visually striking execution combining 3D builds with graphic design craft, run in the Herald Sun and Carsguide.
Mercedes-Benz Gippsland
Super 8 roadside billboard
“Your home of Mercedes-Benz in Gippsland” — a Super 8 billboard crafted from a single supplied dealership photo, turned into premium out-of-home for the Latrobe Valley.
Selected work
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Trusted by leading automotive brands
We work with dealerships and manufacturers right across Australia, from national OEM campaigns to local dealer activations.
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