Ford’s Super Mustang Mach-E the only EV running at Pikes Peak Hill Climb. Guess who won?
First reported by EV Central ·
Image: EV Central
The quick read
- Ford's Super Mustang Mach-E was the only EV running at Pikes Peak Hill Climb and won with French driver Romain Dumas
- Ford has regained King of the Mountain honours at Colorado's Pikes Peak International Hill Climb
For dealers: This win matters to dealers as it highlights Ford's capabilities in the EV market, potentially attracting customers to their showrooms
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The win signals that Ford is committed to EV technology and performance, which could impact the Australian market as consumers become more interested in electric vehicles
Dealers may consider showcasing Ford's EV capabilities in their showrooms, highlighting the performance and technology of models like the Mustang Mach-E
The marketing implication of this win is that it can be used to generate leads and attract customers who are interested in high-performance EVs, with dealers potentially using the Pikes Peak win in their advertising and promotional materials
Dealers should watch for further developments in Ford's EV lineup and how they will be marketed in Australia, as well as any potential updates or new models that may be released in the future
Full coverage
Ford’s Super Mustang Mach-E the only EV running at Pikes Peak Hill Climb. Guess who won?
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