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Genesis Magma SUVs 2028: With the high-performance electric GV60 Magma now live, which SUV will be the next hot Magma?

First reported by Chasing Cars · 20 July at 5:00 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

The Genesis GV60 Magma has gone on sale in Australia for $130,000
Attention is now on which Genesis SUV will be next for the Magma treatment
The GV60 Magma is a high-performance electric vehicle
Genesis is considering expanding its Magma lineup

For dealers: Australian dealers should prepare for potential increased interest in Genesis SUVs with the Magma treatment

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The launch of the GV60 Magma at $130,000 sets a new benchmark for high-performance electric SUVs in Australia, and dealers should expect a surge in showroom traffic from buyers looking for a premium EV experience

What it means for the order bank

Dealers who have already taken orders for the GV60 Magma will be watching closely to see which model is next in line for the Magma treatment, as this will impact their stock and ordering strategies

With the GV60 Magma priced at $130,000, Genesis is competing directly with other luxury EV brands, and dealers should be prepared to highlight the unique features and benefits of the Magma lineup to justify the premium pricing

Competitor response

Other luxury brands will likely respond to the GV60 Magma with their own high-performance EV offerings, and dealers should be prepared to compare and contrast these models with the Genesis lineup

The success of the GV60 Magma will depend on how well Genesis and its dealers can market and handle leads for this premium EV, and dealers should review their marketing strategies to ensure they are effectively targeting high-end buyers

Taking action

This week, dealers can start by reviewing their current inventory and ordering strategies to prepare for potential increased demand for Genesis SUVs with the Magma treatment, and consider allocating additional resources to marketing and lead handling for these premium models

Go deeper — ADME analysis

The quick read