Roy Morgan back-to-back Major Car Manufacturer of the Year
Compiled by ADME Newsroom from 1 source
First reported by Subaru Australia (Newsroom) ·
Image: Subaru Australia (Newsroom)
The quick read
- Subaru Australia has won the Roy Morgan Major Car Manufacturer of the Year award for two years in a row, in 2024 and 2025.
- The Roy Morgan Annual Customer Satisfaction Awards are considered the gold standard in Australian consumer research.
For dealers: This award win matters to dealers as it reflects Subaru's strong customer satisfaction performance in the Australian market.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The back-to-back award win signals that Subaru is consistently meeting or exceeding customer expectations in the Australian market, which could impact consumer preferences and purchasing decisions.
Dealers may consider showcasing Subaru's award-winning reputation in their showrooms or marketing materials to attract customers who value customer satisfaction.
The award win has marketing implications, as it provides Subaru with a credible and respected endorsement to promote their brand and products to potential customers.
Dealers and OEM marketers should watch for how Subaru leverages this award win in their future marketing and advertising campaigns to maintain their competitive edge in the Australian market.
Full coverage
Roy Morgan back-to-back Major Car Manufacturer of the Year
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