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Toyota LandCruiser 300 Series Hybrid 2027 review Australia: Don't wait for new Y63 Nissan Patrol?

First reported by CarsGuide · 15 July at 12:00 pm

Who's covering this — 4 articles

Motoring press: 3
EV specialists: 1

Image: CarsGuide

The quick read

The 2027 Toyota LandCruiser 300 Series Hybrid is available in GR Sport and Sahara ZX trim levels with a new petrol-electric powertrain.
The hybrid powertrain is a key differentiator for the LandCruiser 300 Series, setting it apart from other 4x4s.
The LandCruiser 300 Series Hybrid is not a replacement for the traditional petrol-powered model, but rather an addition to the range.
The review highlights the LandCruiser 300 Series Hybrid as a viable alternative to waiting for the new Y63 Nissan Patrol.

For dealers: Australian dealers should be prepared to field inquiries about the new hybrid powertrain and its benefits, particularly from customers considering the Nissan Patrol.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Toyota LandCruiser 300 Series Hybrid poses a significant challenge to Nissan's plans for the new Y63 Patrol, as customers may opt for the proven and available Toyota hybrid over waiting for the upcoming Nissan model.

Competitor Response

Nissan will need to respond quickly to the LandCruiser 300 Series Hybrid, potentially by accelerating the launch of the Y63 Patrol or offering incentives to customers who have ordered the new Patrol to prevent them from defecting to Toyota.

The Toyota LandCruiser 300 Series Hybrid's petrol-electric powertrain is a key selling point, offering improved fuel efficiency and reduced emissions, which will appeal to customers who want a 4x4 that can handle both on-road and off-road driving.

Pricing and Margin

Toyota's decision to offer the hybrid powertrain in the GR Sport and Sahara ZX trim levels suggests that the company is targeting a premium market segment, which could result in higher profit margins for dealers who can effectively market and sell the vehicle.

The LandCruiser 300 Series Hybrid's availability also raises questions about the pricing strategy for the new Y63 Nissan Patrol, as Nissan will need to balance the need to be competitive with the Toyota hybrid with the need to maintain profit margins.

Showroom Traffic

Dealers can expect an increase in showroom traffic from customers interested in the LandCruiser 300 Series Hybrid, particularly from those who are looking for a 4x4 with improved fuel efficiency and reduced emissions.

To capitalize on this interest, dealers should ensure that their sales teams are well-versed in the benefits of the hybrid powertrain and can effectively communicate its value proposition to customers.

One decisive action a dealer could take this week is to review their inventory and pricing strategy for the LandCruiser 300 Series Hybrid, and develop a plan to effectively market and sell the vehicle to customers who are considering the Nissan Patrol.