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← Newsroom/EVs & hybridsChinese brands

BYD and Smart Target EV Affordability

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 3 August at 6:00 am

Who's covering this — 1 article

Industry trade
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Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·3 August at 6:00 am

BYD and Smart Target EV Affordability

BYD Australia has partnered with salary packaging and novated leasing provider Smart to give more Australians access to electric vehicles through workplace benefits and potential tax savings. The…

Read at Fleet Auto News →

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The quick read

  • BYD Australia has partnered with Smart to offer electric vehicles through workplace benefits and potential tax savings
  • The partnership aims to give more Australians access to electric vehicles
  • BYD and Smart target EV affordability through salary packaging and novated leasing
  • The partnership could increase demand for BYD electric vehicles in the Australian market

For dealers: Australian dealers should take note of this partnership as it could impact their sales and marketing strategies for electric vehicles

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The BYD and Smart partnership is a direct challenge to traditional automotive retailing, as it bypasses the need for consumers to visit a dealership to purchase an electric vehicle

What it means for the order bank

The partnership's focus on salary packaging and novated leasing could lead to an increase in fleet sales for BYD, potentially reducing the number of vehicles available for retail sale

This shift in sales channels could force dealers to rethink their ordering strategies, prioritizing models that are more likely to be sold through traditional retail channels

Competitor response

Other manufacturers, particularly those with a strong presence in the Australian market, may need to reassess their own strategies for offering electric vehicles, potentially leading to a more competitive pricing environment

The BYD and Smart partnership could also prompt other brands to explore alternative sales channels, such as online sales or subscription services, to stay competitive

Taking action

Dealers can take action this week by reviewing their current sales and marketing strategies for electric vehicles and considering how they can adapt to the changing market landscape, potentially by exploring partnerships with salary packaging and novated leasing providers themselves

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →