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Can a Plug-in Hybrid REALLY do it all? GWM Tank 300 Hi4-T Big Desert Adventure

First reported by GWM Australia · 19 July at 10:00 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: GWM Australia

The quick read

The GWM Tank 300 Hi4-T was taken on a two-day adventure in Victoria's Big Desert to test its capabilities
The vehicle tackled towering dunes, explored the legendary Border Track, and searched for mud
The GWM Tank 300 Hi4-T is a Plug-in Hybrid model
The adventure aimed to determine if the vehicle can really do it all

For dealers: Australian dealers should take note of the GWM Tank 300 Hi4-T's capabilities as it may attract customers looking for a versatile vehicle

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The GWM Tank 300 Hi4-T's ability to handle various terrain and tasks could be a major selling point for customers who want a vehicle that can keep up with their active lifestyle

What it means for showroom traffic

The Big Desert adventure showcases the vehicle's capabilities, which could generate interest and drive traffic to dealerships, particularly among customers who are looking for a vehicle that can handle off-road driving and other challenging conditions

The GWM Tank 300 Hi4-T's Plug-in Hybrid model is also likely to attract customers who are interested in eco-friendly vehicles, which could help dealerships tap into the growing demand for sustainable vehicles

Competitor response and market positioning

Other OEMs, such as those offering EVs and hybrids, may need to respond to the GWM Tank 300 Hi4-T's capabilities and features, potentially leading to a more competitive market and increased pressure on pricing and margin

The GWM Tank 300 Hi4-T's Chinese brand heritage may also impact how it is perceived by customers, with some potentially being more open to considering non-traditional brands

Taking action

Dealers can take advantage of the GWM Tank 300 Hi4-T's unique features and capabilities by highlighting them in marketing materials and sales pitches, and by training sales staff to effectively communicate the vehicle's benefits to customers, which could be done as early as this week by reviewing and updating sales materials and training programs

Go deeper — ADME analysis

The quick read

Full coverage

GWM AustraliaOEM newsrooms19 July at 10:00 am

Can a Plug-in Hybrid REALLY do it all? GWM Tank 300 Hi4-T Big Desert Adventure

We headed to Victoria’s spectacular Big Desert with the GWM Tank 300 Hi4-T to find out. Over two days, we tackled towering dunes, explored the legendary Border Track, searched for mud, cooked lunch…

Watch at GWM Australia →

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Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly.

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Can a Plug-in Hybrid REALLY do it all? GWM Tank 300 Hi4-T Big Desert Adventure

The quick read

The ADME angle

What it means for showroom traffic

Competitor response and market positioning

Taking action

The quick read

Full coverage

More from the newsroom

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The quick read

The ADME angle

What it means for showroom traffic

Competitor response and market positioning

Taking action