← Newsroom/Chinese brands

Chery partners with The Block for 2026 season

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 30 July at 11:54 am

Who's covering this — 1 article

Industry trade: 1

Full coverage

AutoTalk AustraliaIndustry trade30 July at 11:54 am

Chery partners with The Block for 2026 season

Chery Australia has been named the official automotive partner of television renovation series The Block for its 2026 season, which premieres on August 2. The partnership will see the Chinese…

Read at AutoTalk Australia →

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← Newsroom/Chinese brands

Chery partners with The Block for 2026 season

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 30 July at 11:54 am

Who's covering this — 1 article

Industry trade: 1

Chery Australia has partnered with The Block for its 2026 season, premiering on August 2.
Chery's partnership with The Block will help increase brand awareness and reach a wider audience in the Australian market.
Chery's vehicles will be showcased on The Block, demonstrating their capabilities and features in a real-world setting.
The partnership highlights the importance of non-traditional marketing channels in reaching new audiences and building brand awareness.

For dealers: This partnership matters because it shows how a Chinese brand is using a popular television show to build its brand and reach new customers in the Australian market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery's partnership with The Block is a strategic move to increase brand awareness and reach a wider audience, particularly in the Australian market where the show is highly popular.

The Target Audience

The Block's demographic aligns with Chery's target market, allowing the brand to showcase its vehicles to potential customers who are likely to be interested in its products, such as young families and first-home buyers.

By partnering with The Block, Chery can demonstrate its vehicles' capabilities and features in a real-world setting, rather than just in a showroom or through advertising, which can help build trust and credibility with potential customers.

Competitor Response

Other Chinese brands in the Australian market, such as MG and GWM, may need to reassess their marketing strategies in response to Chery's partnership with The Block, potentially leading to increased competition in the market.

Chery's partnership with The Block also highlights the importance of non-traditional marketing channels, such as television partnerships, in reaching new audiences and building brand awareness.

Actionable Insights

Dealers can learn from Chery's approach by exploring alternative marketing channels and partnerships that can help them reach new customers and build their brand, such as sponsoring local events or partnering with popular social media influencers.

By taking a proactive approach to marketing and brand building, dealers can stay ahead of the competition and drive sales growth, particularly in a market where brand awareness and reputation are key differentiators.

One decisive action a dealer could take this week is to research and identify potential partnership opportunities that can help them build their brand and reach new customers, such as sponsoring a local charity event or partnering with a popular podcast.

Go deeper — ADME analysis

The quick read

Full coverage

AutoTalk AustraliaIndustry trade30 July at 11:54 am

Chery partners with The Block for 2026 season

Chery Australia has been named the official automotive partner of television renovation series The Block for its 2026 season, which premieres on August 2. The partnership will see the Chinese…

Read at AutoTalk Australia →