Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybrids

EV charging is a fairness test – not a tech problem

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 30 July at 8:26 am

Who's covering this — 1 article

EV specialists
1
Share

Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·30 July at 8:26 am

EV charging is a fairness test – not a tech problem

Do we want a patchwork of closed EV charging networks, multiple apps and location-based pricing power, or shared infrastructure, open access and genuine competition? The post EV charging is a…

Read at The Driven →

More from the newsroom

AutoTalk Australia

BMW Debrecen plant builds 50,000th all-electric iX3 in nine months

CarExpert

Tougher Nissan X-Trail Rock Creek confirmed for Australia as cheaper e-Power variants also join range

CarExpert

2027 Volkswagen Multivan, California, plug-in hybrid confirmed for Australia

Chasing Cars

Mercedes-Benz GLA 2027 revealed: hybrid and EV small SUV twins locked in for Australia

CarsGuide

BYD Seal 6 2027 review Australia: Touring family wagon returns in new long-range plug-in hybrid EV!

CarExpert

2026 BYD Seal 6 review

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Australia's EV market is at risk of being dominated by closed charging networks with multiple apps and location-based pricing power.
  • Shared infrastructure and open access would promote genuine competition and drive innovation in the EV market.
  • A patchwork of closed networks would increase operational costs and complexity for dealers.
  • Dealers can benefit from advocating for shared infrastructure and partnering with charging network providers.

For dealers: The structure of EV charging networks will significantly impact dealer profitability and customer experience, making it essential for dealers to take a proactive approach in advocating for shared infrastructure and open access.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Australia's EV market is at a critical juncture, with the structure of charging networks set to impact dealer profitability and customer experience.

Closed EV charging networks with multiple apps and location-based pricing power would create a fragmented market, limiting customer choice and potentially driving up costs for dealers.

The Case for Shared Infrastructure

Shared infrastructure and open access, on the other hand, would foster genuine competition and drive innovation, benefiting both dealers and customers.

A shared infrastructure model would allow dealers to focus on selling vehicles, rather than navigating complex charging networks, and would provide customers with a seamless and convenient charging experience.

Impact on Dealer Operations

A patchwork of closed networks would require dealers to invest in multiple systems and train staff to handle various apps and pricing structures, increasing operational costs and complexity.

In contrast, a shared infrastructure model would simplify dealer operations, enabling them to focus on core business activities and improve customer satisfaction.

Taking Action

Dealers can take a proactive approach by advocating for shared infrastructure and open access, and by partnering with charging network providers to offer customers a convenient and integrated charging experience.

This week, dealers can start by contacting their local charging network providers to discuss potential partnerships and express their support for a shared infrastructure model.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →