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GWM doubles down on PHEV utes: New 310kW Cannon Hi4-T promises sharp price and 115km EV range

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 10 August at 1:26 am

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

Full coverage

EV CentralEV specialists10 August at 1:26 am

GWM doubles down on PHEV utes: New 310kW Cannon Hi4-T promises sharp price and 115km EV range

GWM is doubling down on plug-in hybrid utes in Australia, confirming a new Cannon Hi4-T PHEV that will sit below

Read at EV Central →

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← Newsroom/EVs & hybridsChinese brandsUtes & 4x4s

GWM doubles down on PHEV utes: New 310kW Cannon Hi4-T promises sharp price and 115km EV range

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 10 August at 1:26 am

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

GWM is launching a new plug-in hybrid ute called the Cannon Hi4-T PHEV in Australia
The Cannon Hi4-T PHEV will have a sharp price and 115km EV range
GWM is doubling down on plug-in hybrid utes in Australia
The new model will sit below other GWM utes in the lineup

For dealers: Australian dealers should prepare for increased competition in the ute segment with the arrival of the GWM Cannon Hi4-T PHEV

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The GWM Cannon Hi4-T PHEV's sharp price will put pressure on other ute manufacturers to revisit their pricing strategies, particularly in the plug-in hybrid segment

What it means for pricing

GWM's decision to double down on plug-in hybrid utes suggests they are confident in the technology and see it as a key differentiator in the market, which could lead to increased marketing and advertising efforts

The 115km EV range of the Cannon Hi4-T PHEV will appeal to customers looking for a more environmentally friendly option without sacrificing the capabilities of a traditional ute

Competitor response

Other manufacturers, such as Toyota and Ford, will need to respond to the GWM Cannon Hi4-T PHEV's sharp price and impressive EV range, potentially leading to a price war in the ute segment

The arrival of the GWM Cannon Hi4-T PHEV will also put pressure on dealers to educate themselves and their customers on the benefits of plug-in hybrid technology

Action plan

Dealers can prepare for the arrival of the GWM Cannon Hi4-T PHEV by reviewing their current ute inventory and pricing strategies, and considering how they can effectively communicate the benefits of plug-in hybrid technology to their customers, starting with a review of their sales training programs this week

Go deeper — ADME analysis