Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybrids

Mercedes-AMG CLA 45 EV sets new Nurburgring lap record: 20km torture test proves the worth of axial-flux motors, maker claims

Compiled by ADME Newsroom from 3 sources

First reported by EV Central · 12 August at 3:00 pm

Who's covering this — 3 articles

Motoring press
2
EV specialists
1
Share

Image: EV Central

The quick read

Full coverage

EV Central·EV specialists·12 August at 3:00 pm

Mercedes-AMG CLA 45 EV sets new Nurburgring lap record: 20km torture test proves the worth of axial-flux motors, maker claims

Mercedes-AMG has backed up some of the extraordinary performance claims made for its new electric CLA 45 by setting a

Read at EV Central →
Chasing Cars·Motoring press·6 August at 8:00 am

Mercedes-Benz CLA Electric 2026 review

Our recent review of the 2026 Mercedes-Benz CLA in petrol-hybrid form praised this all-new, third-generation model for its newfound handling fluidity, its dignified ride quality and its general air…

Read at Chasing Cars →
CarsGuide·Motoring press·6 August at 8:00 am

Mercedes-Benz CLA Electric 2026 review Australia: Does the new BMW i3 Sedan EV rival go far enough?

Byron Mathioudakis tests the all-new 2026 Mercedes-Benz CLA Electric on Australian roads. Positioned as an entry point to the brand's electric sedan line-up, the CLA Electric comes in single-motor…

Watch at CarsGuide →

More from the newsroom

The Driven

Angry elephants vandalise EV chargers after one gets leg caught in cable

Chasing Cars

Huge changes coming to popular EV: BYD Atto 3 Evo goes 800V and RWD to fight Kia EV3, MG S5 and Jaecoo J5

CarExpert

Ford Mustang V8 hybrid on the way – report

CarExpert

Jaguar’s new EV has an interior just as radical as its exterior

Chasing Cars

GWM Cannon Alpha 3.0L diesel 2026 review: pre-production drive

Chasing Cars

Geely Starray EM-i AWD: BYD Sealion 6 and Toyota RAV4-challenging all-wheel-drive version incoming

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Mercedes-AMG has set a new Nurburgring lap record with its electric CLA 45, showcasing the performance of axial-flux motors.
  • The 2026 Mercedes-Benz CLA Electric is positioned as an entry point to the brand's electric sedan line-up, available in single-motor form.
  • The CLA Electric has been praised for its handling fluidity, dignified ride quality, and general air in a recent review.
  • The CLA Electric is part of the third-generation model of the CLA, which has undergone significant changes.

For dealers: Australian dealers should take note of the Mercedes-AMG CLA 45's performance capabilities as it may attract high-performance enthusiasts to their showrooms.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Mercedes-AMG CLA 45's record-breaking performance at the Nurburgring is a significant draw for high-performance enthusiasts, and Australian dealers can expect increased interest in the model.

Showroom Traffic and Demographics

The CLA Electric's handling fluidity and dignified ride quality make it an attractive option for buyers looking for a premium electric sedan, which could lead to increased foot traffic in showrooms.

The fact that the CLA Electric is part of the third-generation model of the CLA means that it has undergone significant changes, which could appeal to buyers looking for the latest technology and features.

Competitor Response and Market Positioning

The Mercedes-AMG CLA 45's performance capabilities and the CLA Electric's premium features position the brand as a strong competitor in the electric sedan market, which could lead to increased market share for Mercedes-Benz.

The single-motor form of the CLA Electric makes it an accessible entry point to the brand's electric sedan line-up, which could attract buyers who are new to the brand or looking for a more affordable option.

Actionable Insights for Dealers

This week, dealers can take action by highlighting the performance capabilities and premium features of the Mercedes-AMG CLA 45 and CLA Electric in their marketing materials and sales pitches to attract high-performance enthusiasts and premium buyers.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →