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← Newsroom/Policy & safety

Mercedes-Benz says it'll build V8s for at least a decade, but has no plans for a new AMG C63 V8

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 13 August at 3:25 pm

Who's covering this — 2 articles

Motoring press
1
EV specialists
1
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·13 August at 3:25 pm

Mercedes-Benz says it'll build V8s for at least a decade, but has no plans for a new AMG C63 V8

Mercedes-Benz will keep building V8s until at least 2035, but noise regulations may mean they won't pop and crackle as much as before.

Read at CarExpert →
EV Central·EV specialists·11 August at 4:06 pm

Is this the sensible supercar? Mercedes-AMG GT 53 EV revealed with less power but 112km more range than crazy axial-flux 860kW flagship

Mercedes-AMG has revealed a new range champion for its electric GT 4-Door family, with the less powerful GT 53 capable

Read at EV Central →

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The quick read

  • Mercedes-Benz will continue to build V8s until at least 2035
  • The new AMG GT 53 is less powerful than other models in the range
  • Noise regulations may affect the sound of future V8s
  • Mercedes-AMG has a new range champion for its electric GT 4-Door family

For dealers: Australian dealers can expect continued demand for V8 models from Mercedes-Benz despite potential changes to their sound due to noise regulations

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The decision by Mercedes-Benz to continue building V8s until at least 2035 is a significant vote of confidence in the powertrain, and one that will likely resonate with Australian buyers who have a strong affinity for the brand's high-performance models

What it means for the order bank

The lack of a new AMG C63 V8 may lead to increased demand for existing models, which could result in a surge in sales for dealers who have these vehicles in stock

The new AMG GT 53, as a less powerful model, may appeal to a different segment of buyers who are looking for a more affordable entry point into the brand's high-performance range

Competitor response and market dynamics

Other manufacturers, such as BMW and Audi, will likely take note of Mercedes-Benz's commitment to V8s and may reassess their own powertrain strategies in response, potentially leading to a shift in the competitive landscape

The electric GT 4-Door family, with its new range champion, will likely appeal to buyers who are looking for a high-performance vehicle with a more sustainable powertrain, and dealers should be prepared to showcase the benefits of these models to customers

Action plan

Dealers can take advantage of the continued demand for V8 models by ensuring they have a strong stock of these vehicles, and by training their sales staff to effectively communicate the benefits of the new electric models to customers, with a focus on the performance and sustainability features that set them apart from the competition

This week, dealers should review their inventory and ordering processes to ensure they are well-positioned to meet the expected demand for V8 models, and to capitalize on the opportunities presented by the new electric range champion

Go deeper — ADME analysis

  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →