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← Newsroom/EVs & hybrids

Mitsubishi ASX VR-e: Mitsubishi targets Kona and Atto 3 with the help of iPhone builder and Pininfarina

Compiled by ADME Newsroom from 6 sources

First reported by Chasing Cars · 10 August at 5:08 pm

Who's covering this — 6 articles

Motoring press
2
EV specialists
2
Broadcast news
1
Industry trade
1
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·10 August at 5:08 pm

Mitsubishi ASX VR-e: Mitsubishi targets Kona and Atto 3 with the help of iPhone builder and Pininfarina

Mitsubishi will re-enter the Australian EV market later this year after a 14-year absence, with the ASX VR-e. Much like the existing ASX, which is a rebadged Renault Captur, the ASX VR-e is a reskin…

Read at Chasing Cars →
The Driven·EV specialists·10 August at 4:31 pm

Mitsubishi confirms its first new EV in Australia for more than a decade, with VR-e electric SUV arriving this year

Mitsubishi is returning to the Australian EV market with the ASX VR-e electric SUV, due to arrive in four variants before the end of 2026. The post Mitsubishi confirms its first new EV in Australia…

Read at The Driven →
7NEWS·Broadcast news·10 August at 3:57 pm

Mitsubishi ASX VR-e: New EV confirmed for Australia

Mitsubishi’s first battery-electric vehicle in Australia in more than a decade will be named after one of the brand’s performance icons.

Read at 7NEWS →
CarExpert·Motoring press·10 August at 11:43 am

Mitsubishi ASX VR-e: New EV confirmed for Australia

Mitsubishi’s first battery-electric vehicle in Australia in more than a decade will be named after one of the brand’s performance icons.

Read at CarExpert →
EV Central·EV specialists·10 August at 10:57 am

Mitsubishi ASX VR-e EV confirmed for Australia: Foxconn-built electric SUV gets famous badge, local tuning and Q4 2026 launch

Mitsubishi has officially named its long-awaited new electric vehicle for Australia the ASX VR-e, confirming the Taiwanese-built EV will arrive

Read at EV Central →
AutoTalk Australia·Industry trade·10 August at 10:57 am

Mitsubishi launches first battery electric ASX

Mitsubishi Motors Australia will expand its electric vehicle lineup in the fourth quarter of this year with the launch of the ASX VR-e, the brand’s first battery electric passenger vehicle since the…

Read at AutoTalk Australia →

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The quick read

  • Mitsubishi will re-enter the Australian EV market with the ASX VR-e electric SUV, due to arrive in four variants before the end of 2026.
  • Mitsubishi Motors Australia will expand its electric vehicle lineup in the fourth quarter of this year with the launch of the ASX VR-e.
  • The ASX VR-e is a reskin, much like the existing ASX, which is a rebadged Renault Captur.
  • Mitsubishi is targeting the Kona and Atto 3 with the ASX VR-e.

For dealers: Australian dealers can expect increased showroom traffic and interest in the Mitsubishi brand with the launch of the ASX VR-e.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mitsubishi's return to the Australian EV market with the ASX VR-e will put pressure on Hyundai and BYD to respond with competitive pricing and features for their Kona and Atto 3 models.

Competitor Response

The ASX VR-e's arrival will likely lead to a surge in interest in the small SUV segment, with buyers comparing the features and pricing of the Mitsubishi, Hyundai, and BYD models.

The fact that the ASX VR-e is a reskin of an existing model, the Renault Captur, may impact pricing and margin for dealers, as the development costs are likely to be lower.

Pricing and Margin

Mitsubishi's decision to launch the ASX VR-e in four variants before the end of 2026 suggests that the company is committed to making a significant impact in the Australian EV market, and dealers should be prepared to handle a high volume of inquiries and sales.

The ASX VR-e's target of the Kona and Atto 3 means that dealers will need to be prepared to compare the features and benefits of the Mitsubishi model with those of its competitors, and to highlight the unique selling points of the ASX VR-e.

Showroom Traffic

One decisive action dealers can take this week is to review their current inventory and pricing of small SUVs, and to prepare their sales teams to handle the expected increase in interest in the ASX VR-e and its competitors.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →