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← Newsroom/EVs & hybrids

NEWS52026 Honda Super-ONE cheaper than expectedOrders open for pint-sized electric kei car priced from $37K drive-away; limited allocation for 2026Alexandra Lawrence - Aug 4th

Compiled by ADME Newsroom from 3 sources

First reported by carsales · 4 August at 12:00 pm

Who's covering this — 3 articles

Motoring press
2
Marketplace editorial
1
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The quick read

Full coverage

carsales·Marketplace editorial·4 August at 12:00 pm

NEWS52026 Honda Super-ONE cheaper than expectedOrders open for pint-sized electric kei car priced from $37K drive-away; limited allocation for 2026Alexandra Lawrence - Aug 4th

Read at carsales →
Chasing Cars·Motoring press·4 August at 11:52 am

Honda Super One priced from $36,900 driveaway in Australia

Honda Australia has exceeded expectations and priced its fully electric Super One hatch at below $40,000, amid rising pressure from cut-priced Chinese rivals. The Super One is priced from $36,900…

Read at Chasing Cars →
CarExpert·Motoring press·4 August at 11:30 am

Honda Super-One baby EV price announced for Australia

Pricing for the first Honda EV in Australia has been announced ahead of its arrival later this year, and it has come in lower than expected.

Read at CarExpert →

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The quick read

  • Honda's fully electric Super One hatch is priced from $36,900 drive-away in Australia
  • The pricing is lower than expected and undercuts some Chinese rivals
  • Orders are now open for the Super One, with a limited allocation for 2026
  • The Super One is Honda's first fully electric vehicle in Australia

For dealers: Australian dealers will need to be prepared to handle inquiries and orders for the Super One, particularly given its competitive pricing

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Super One's aggressive pricing will put pressure on other manufacturers to revisit their electric vehicle pricing strategies, particularly in the sub-$40,000 segment

What it means for the order bank

Honda's decision to limit the allocation for 2026 will create a sense of urgency among buyers, which could drive sales and increase showroom traffic

The Super One's pricing will also force dealers to re-evaluate their margin expectations for electric vehicles, potentially leading to a more competitive pricing environment

Competitor response

Chinese rivals, who have been making inroads in the Australian market with cut-priced electric vehicles, will need to respond to the Super One's pricing, potentially leading to a price war

The Super One's arrival will also put pressure on other manufacturers, such as Toyota and Hyundai, to accelerate their electric vehicle plans in Australia

Taking action

Dealers can take advantage of the Super One's competitive pricing by promoting the vehicle aggressively and highlighting its value proposition to potential buyers, and should prepare to handle a high volume of inquiries and orders in the coming weeks

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →