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← Newsroom/EVs & hybridsChinese brandsUtes & 4x4s

PHEV ute battleground! Chery becomes the latest brand to recruit locally, signing Premcar to tune Stockman

Compiled by ADME Newsroom from 2 sources

First reported by EV Central · 6 August at 3:00 am

Who's covering this — 2 articles

EV specialists
1
OEM newsrooms
1
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Image: EV Central

The quick read

Full coverage

EV Central·EV specialists·6 August at 3:00 am

PHEV ute battleground! Chery becomes the latest brand to recruit locally, signing Premcar to tune Stockman

Chery has become the latest global car maker to tap Australian engineering expertise in the rapidly escalating electrified ute battle,

Read at EV Central →
Chery Australia (Newsroom)·OEM newsrooms·4 August at 7:20 pm

Built for Australia: Chery Stockman Begins Local Testing with Premcar

Australian OEM automotive engineering company Premcar has been appointed to undertake in-market testing and validation of the new Chery Stockman ute.

Read at Chery Australia (Newsroom) →

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The quick read

  • Chery has appointed Premcar to test and validate its Stockman ute for Australian conditions
  • The Stockman ute will be available with plug-in hybrid and fully electric powertrain options
  • Chery's newest brand will introduce a Toyota Corolla and Mazda 3 rival in 2027
  • Premcar will assess the ride and handling of the Stockman ute

For dealers: Australian dealers should prepare for increased competition in the ute segment with the arrival of the Chery Stockman

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery's decision to partner with Premcar to test and validate the Stockman ute for Australian conditions is a clear indication that the brand is committed to getting it right in this market

The ute battleground

The ute segment is one of the most competitive in the Australian market, with established players like Toyota and Ford dominating sales, but the arrival of the Chery Stockman with plug-in hybrid and fully electric options will shake things up

The fact that Chery is introducing a Toyota Corolla and Mazda 3 rival in 2027 suggests that the brand is looking to make a serious play for market share in the passenger vehicle segment as well

Competitor response

Dealers for established brands like Toyota and Ford will need to be prepared to respond to the competitive threat posed by the Chery Stockman, potentially by reviewing their pricing and marketing strategies

The Chery Stockman's plug-in hybrid and fully electric powertrain options will also put pressure on other brands to accelerate their own electrification plans

What it means for the order bank

Dealers who are prepared to adapt to the changing market and offer a range of electrified options will be well-placed to take advantage of the shift in consumer demand

One decisive action dealers could take this week is to review their current stock and ordering processes to ensure they are prepared to meet demand for electrified vehicles, including the Chery Stockman, when it arrives later this year

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →