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Pint-sized Smart #2 caught testing: Paris motor show debut in October and Australia in 2027, but don’t expect a tiny price when it lands here

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 24 July at 12:23 pm

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The quick read

Full coverage

EV Central·EV specialists·24 July at 12:23 pm

Pint-sized Smart #2 caught testing: Paris motor show debut in October and Australia in 2027, but don’t expect a tiny price when it lands here

Smart has announced it has begun final testing of its Smart #2 ahead of its launch on October 12 at

Read at EV Central →

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The quick read

  • Smart #2 is set to debut at the Paris motor show in October
  • The vehicle will arrive in Australia in 2027
  • Final testing of the Smart #2 has begun
  • The price of the Smart #2 is expected to be high

For dealers: Australian dealers can expect a new premium offering in the microcar segment in 2027, which may attract a different type of buyer

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Smart #2's high price point will likely limit its appeal to budget-conscious buyers, potentially making it a niche product in the Australian market

Pricing Strategy

The decision to position the Smart #2 as a premium offering suggests that the brand is targeting a specific demographic, possibly younger, urban buyers who value design and technology over affordability

This approach could lead to a shift in the competitive landscape, as other manufacturers may respond by introducing their own premium microcars, potentially disrupting the traditional pricing hierarchy in the segment

Market Impact

The arrival of the Smart #2 in 2027 will give Australian dealers an opportunity to tap into the growing demand for premium and sustainable vehicles, particularly in urban areas where the brand's compact cars are likely to resonate with buyers

To prepare for the launch, dealers can start by reviewing their sales strategies and training staff to effectively communicate the value proposition of the Smart #2 to potential customers

Action Plan

This week, dealers can begin researching their target market and identifying potential buyers who may be interested in the Smart #2, allowing them to build a list of prospects and develop a pre-launch marketing campaign to generate buzz around the new model