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← Newsroom/EVs & hybridsDealers & retail

Retail giant begins EV charger rollout at up to 30 store locations across Australia

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 27 July at 1:23 pm

Who's covering this — 1 article

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The quick read

Full coverage

The Driven·EV specialists·27 July at 1:23 pm

Retail giant begins EV charger rollout at up to 30 store locations across Australia

Supermarket giant roll out EV charging stations at up to 30 locations across Australia as part of a two-year initiative with Australia's largest fast-charging network. The post Retail giant begins EV…

Read at The Driven →

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The quick read

  • A supermarket giant is rolling out EV charging stations at up to 30 locations across Australia
  • The rollout is part of a two-year initiative with Australia's largest fast-charging network
  • The move is likely to increase EV adoption and visibility in the Australian market
  • The initiative may draw customers to the supermarket giant's locations, potentially impacting foot traffic at nearby dealerships

For dealers: Australian dealers should be prepared for increased competition for EV customers and potential changes in showroom traffic patterns

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The rollout of EV charging stations at supermarket locations poses a significant threat to dealerships as destinations for EV buyers, as customers may choose to charge their vehicles while shopping rather than visiting a dealership

What it means for showroom traffic

The presence of EV charging stations at up to 30 supermarket locations across Australia could divert potential customers away from dealerships, reducing foot traffic and opportunities for sales and service

Dealerships will need to reassess their strategies for attracting and retaining EV customers, potentially by offering competitive charging options or other value-added services

Impact on competitor response

Competitors, including other dealerships and retail chains, may respond to this initiative by investing in their own EV charging infrastructure, leading to a potential arms race in the Australian market

The supermarket giant's partnership with Australia's largest fast-charging network gives it a significant advantage in terms of scale and coverage, making it a major player in the EV market

Action required

To remain competitive, dealerships should consider partnering with charging network providers or investing in their own EV charging infrastructure, and one decisive action they could take this week is to contact their local government representatives to explore potential incentives or support for installing EV charging stations at their dealerships

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