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← Newsroom/EVs & hybridsSales & market

Subaru Uncharted Australian specification detailed: New $59,990 electric SUV gets cheap servicing, 522km range and V2L

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 13 August at 12:46 pm

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The quick read

Full coverage

EV Central·EV specialists·13 August at 12:46 pm

Subaru Uncharted Australian specification detailed: New $59,990 electric SUV gets cheap servicing, 522km range and V2L

The $59,990 Subaru Uncharted electric SUV has officially gone on sale in Australia, with first customer deliveries underway and test

Read at EV Central →

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The quick read

  • The Subaru Uncharted electric SUV has gone on sale in Australia with a price tag of $59,990
  • First customer deliveries are underway and test drives are available
  • The vehicle boasts a range of 522km and features V2L technology
  • It also offers cheap servicing

For dealers: Australian dealers should be prepared for increased interest in the Subaru Uncharted due to its competitive pricing and features

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Subaru Uncharted's $59,990 price point is a significant factor in the Australian electric SUV market, as it undercuts many of its competitors and is likely to drive showroom traffic

Pricing Strategy

The Uncharted's pricing will put pressure on other manufacturers to reassess their pricing strategies, particularly those with similar models in the same segment, such as the Hyundai Kona Electric and the Nissan Leaf

The inclusion of cheap servicing and V2L technology in the Uncharted will also be a major drawcard for customers, and dealers should be prepared to highlight these features in their marketing and sales pitches

Competitor Response

Competitors will need to respond to the Uncharted's aggressive pricing, potentially by offering discounts or promotions to remain competitive, which could lead to a price war in the electric SUV segment

The Uncharted's 522km range will also be a key selling point, as it exceeds the range of many other electric SUVs in its class, and dealers should be prepared to demonstrate the benefits of this extended range to customers

Action Plan

Dealers can take advantage of the Uncharted's competitive pricing and features by offering test drives and highlighting the vehicle's benefits in their marketing and sales pitches, and one decisive action they can take this week is to review their inventory and pricing strategies to ensure they are competitive in the market

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →