Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybrids

Tesla produces its 10 millionth EV, six years after making its first million

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 1 August at 10:15 am

Who's covering this — 1 article

EV specialists
1
Share

Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·1 August at 10:15 am

Tesla produces its 10 millionth EV, six years after making its first million

Tesla has produced its 10 millionth EV, with the milestone achieved at its first factory in Fremont, California. More than 180,000 of these have landed in Australia. The post Tesla produces its 10…

Read at The Driven →

More from the newsroom

The Driven

“Extraordinary moment:” World’s largest electric ferry, made in Australia, loaded on cargo ship for trip to South America

The Driven

Genesis flagship electric SUV GV90 spotted testing in Australia, potentially with swivel seats

Fleet Auto News

No Plug, No Fuss: Jaecoo J5 Hybrid Arrives

EV Central

2026 BYD Sealion 8 Premium PHEV Seven-Day Review: The family car to build our dreams?

ABC News

Automakers in shock as China takes over

ABC News

China's EV Revolution

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Tesla has produced its 10 millionth EV, with over 180,000 sold in Australia.
  • More than 180,000 Teslas have been sold in Australia, indicating a significant shift towards electric vehicles in the local market.
  • Tesla achieved the production milestone of 10 million EVs in just six years after making its first million.
  • Over 180,000 Teslas on Australian roads presents an opportunity for dealers to offer servicing and maintenance options.

For dealers: Australian dealers should take note of Tesla's significant presence in the local market and the growing demand for electric vehicles when planning their inventory and marketing strategies.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Tesla's production milestone of 10 million EVs, with over 180,000 sold in Australia, indicates a significant shift in the local market towards electric vehicles.

Market Shift

The fact that Tesla has been able to sell over 180,000 EVs in Australia suggests that there is a strong demand for electric vehicles in the country, and dealers should take note of this trend when planning their inventory and marketing strategies.

More than 180,000 Teslas on Australian roads means that the brand has already established a significant presence in the market, and its customers will be looking for servicing and maintenance options, presenting an opportunity for dealers to offer these services.

Competitor Response

Other manufacturers will need to respond to Tesla's dominance in the EV market, and dealers should be prepared for an influx of new electric models from competing brands, which could potentially disrupt the market and impact sales of traditional internal combustion engine vehicles.

The production rate of Tesla, achieving 10 million EVs in just six years after making its first million, demonstrates the company's ability to scale quickly and efficiently, and dealers should be prepared for a similar ramp-up in production from other manufacturers.

Action Required

Dealers can take action this week by reviewing their current inventory and marketing strategies to ensure they are aligned with the growing demand for electric vehicles, and considering offering servicing and maintenance options for EV owners to capitalize on the trend.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →