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Toyota MR2 revival edges closer as mid-engined prototype spied testing

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 27 July at 12:00 pm

Who's covering this — 1 article

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The quick read

Full coverage

CarExpert·Motoring press·27 July at 12:00 pm

Toyota MR2 revival edges closer as mid-engined prototype spied testing

The long-anticipated return of the mid-engined Toyota MR2 looks a step closer to reality as a new prototype is spotted testing in Japan.

Read at CarExpert →

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The quick read

  • Toyota MR2 revival edges closer with mid-engined prototype spotted testing in Japan
  • The return of the MR2 could shake up the sports car market in Australia
  • A new MR2 would give Toyota a unique offering in the mid-engined segment
  • The prototype testing suggests a potential launch in the near future

For dealers: Australian dealers should prepare for potential increased interest in Toyota sports cars if the MR2 returns

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The potential return of the Toyota MR2 is a wake-up call for dealers who have been relying on the 86 for their sports car sales

What it means for the order bank

With the MR2 likely to be priced higher than the 86, dealers can expect a boost to their average transaction prices if they can secure stock

The MR2's mid-engined layout will appeal to a specific subset of enthusiasts who are willing to pay a premium for a unique driving experience

Competitor response

Hyundai and Subaru will need to reassess their own sports car offerings in light of a potential MR2 launch, potentially leading to a pricing war in the segment

Toyota's brand reputation for building reliable and exciting sports cars will give them an edge in this competition

Taking action

Dealers should start preparing their sales teams to handle inquiries about the MR2 and begin building relationships with potential customers who may be interested in the new model, such as current 86 owners or enthusiasts who have been waiting for a new MR2