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← Newsroom/Utes & 4x4s

Utemaster wants you to put a lid on it with its new accessory for Ranger, HiLux and other utes

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 1 August at 8:00 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Utemaster has debuted a new brand of accessories, including a tub lid for popular utes like the Ranger and HiLux.
The tub lid accessory is compatible with a range of utes, targeting a large and loyal customer base.
Utemaster's move is a response to the strong demand for ute accessories in the Australian market.
The success of the tub lid accessory will depend on its quality, pricing, and marketing, as well as distribution and relationships with dealers.

For dealers: The Utemaster tub lid accessory presents an opportunity for dealers to drive sales and revenue by partnering with the company to offer the product to their customers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Utemaster tub lid accessory is a direct response to the strong demand for utes like the Ranger and HiLux, which have been driving sales in the Australian market.

Ute Accessories Market

The popularity of utes has created a lucrative market for accessories, with many owners looking to customize and enhance their vehicles, and Utemaster is well-positioned to capitalize on this trend with its new brand of accessories.

The Ranger and HiLux are two of the most popular utes in Australia, and by offering a tub lid accessory compatible with these models, Utemaster is targeting a large and loyal customer base.

Competitor Response and Market Share

Other accessory manufacturers will likely respond to Utemaster's move by introducing their own competing products, which could lead to a surge in innovation and competition in the ute accessories market, ultimately benefiting consumers and driving sales for dealers.

The success of Utemaster's tub lid accessory will depend on its quality, pricing, and marketing, as well as the strength of its distribution network and relationships with dealers, who will play a crucial role in promoting and selling the product.

Actionable Opportunity

Dealers can capitalize on the demand for ute accessories by partnering with Utemaster to offer the tub lid accessory to their customers, and by promoting the product through their marketing channels and in-showroom displays, potentially driving increased sales and revenue.

By offering a high-quality and competitively-priced accessory like the Utemaster tub lid, dealers can enhance the ownership experience for ute buyers and build customer loyalty, which can lead to repeat business and positive word-of-mouth referrals.

Dealers should contact Utemaster this week to discuss partnership opportunities and to learn more about the tub lid accessory and other products in their range.

Go deeper — ADME analysis