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Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of imminent launch

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 28 July at 2:17 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

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The DrivenEV specialists28 July at 2:17 pm

Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of imminent launch

Volvo gets approval for its EX60 electric SUV in Australia, with long range offerings and 2.4 tonne tow capacity. The post Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of…

Read at The Driven →

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← Newsroom/EVs & hybridsSales & market

Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of imminent launch

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 28 July at 2:17 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

Volvo's EX60 electric SUV has been approved for sale in Australia with a 2,400 kg towing capacity.
The EX60 features long range offerings, making it an attractive option for buyers who require a vehicle that can handle long road trips.
The EX60's tow capacity will appeal to buyers who require a vehicle that can handle heavy towing duties.
The arrival of the EX60 is likely to generate significant interest and drive showroom traffic.

For dealers: The approval of the EX60 electric SUV with a 2.4 tonne tow capacity presents a significant sales opportunity for Australian dealers, particularly those who can effectively promote the vehicle's unique features and capabilities.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Volvo's approval of the EX60 electric SUV with a 2.4 tonne tow capacity is a direct challenge to the dominance of traditional SUVs in the Australian market, particularly those from Toyota and Ford.

Competitor Response

The EX60's long range offerings and significant tow capacity will force competitors to re-evaluate their own electric SUV lineups, potentially leading to a surge in investment in electric vehicle technology and marketing.

The 2,400 kg towing capacity of the EX60 will be a major drawcard for Australian buyers who require a vehicle that can handle heavy towing duties, such as those who enjoy boating or caravaning.

Showroom Traffic and Sales

The arrival of the EX60 is likely to generate significant interest and drive showroom traffic, as buyers seek to experience the latest in electric SUV technology and learn more about the vehicle's capabilities.

The EX60's long range offerings will also appeal to buyers who are looking for a vehicle that can handle long road trips without the need for frequent recharging, further increasing its appeal to a wide range of buyers.

Action Required

Dealers can prepare for the launch of the EX60 by ensuring their sales teams are fully trained on the vehicle's features and capabilities, and by reviewing their inventory management processes to ensure they can meet expected demand.

By taking proactive steps to prepare for the EX60's launch, dealers can capitalize on the vehicle's potential to drive sales and revenue growth, and establish themselves as leaders in the Australian electric SUV market.

This week, dealers should review their current inventory and ordering processes to ensure they are prepared to meet expected demand for the EX60, and begin developing marketing and sales strategies to promote the vehicle's unique features and capabilities.

Go deeper — ADME analysis

The quick read

Full coverage

The DrivenEV specialists28 July at 2:17 pm

Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of imminent launch

Volvo gets approval for its EX60 electric SUV in Australia, with long range offerings and 2.4 tonne tow capacity. The post Volvo EX60 electric SUV gets sales approval with 2,400 kg towing ahead of…

Read at The Driven →