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← Newsroom/EVs & hybrids

What the heck are axial-flux motors and why are they significant? The enormous and repeatable performance of the new Mercedes-AMG CLA 45 explained

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 24 July at 3:51 pm

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The quick read

Full coverage

EV Central·EV specialists·24 July at 3:51 pm

What the heck are axial-flux motors and why are they significant? The enormous and repeatable performance of the new Mercedes-AMG CLA 45 explained

The new all-electric Mercedes-AMG CLA 45 4MATIC+ can continuously produce up to 450kW from its three axial-flux motors as the

Read at EV Central →

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The quick read

  • The new Mercedes-AMG CLA 45 4MATIC+ features three axial-flux motors producing up to 450kW
  • Axial-flux motors enable enormous and repeatable performance in the CLA 45
  • The CLA 45 is an all-electric vehicle with advanced motor technology
  • Mercedes-AMG's use of axial-flux motors sets a new benchmark for EV performance

For dealers: Australian dealers should take note of the Mercedes-AMG CLA 45's advanced motor technology as it sets a new standard for EV performance in the market

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Performance Benchmark

The Mercedes-AMG CLA 45's axial-flux motors produce up to 450kW, setting a new benchmark for electric vehicle performance in the market, and Australian dealers should be prepared to highlight this feature to customers seeking high-performance EVs

The CLA 45's advanced motor technology will likely attract customers who value exceptional performance and are willing to pay a premium for it, potentially driving up demand for high-end EVs in the market

Competitor Response

Competitors such as BMW and Audi will need to respond to the CLA 45's impressive performance capabilities, potentially leading to a surge in innovation and investment in EV technology across the industry

The CLA 45's use of axial-flux motors may also prompt other manufacturers to reassess their own EV strategies and consider adopting similar technology to remain competitive

Showroom Traffic and Sales

The CLA 45's exceptional performance and advanced technology will likely generate significant interest and drive showroom traffic, particularly among customers who are eager to experience the latest in EV innovation

Australian dealers can capitalize on this interest by showcasing the CLA 45's capabilities and highlighting the benefits of axial-flux motors to potential customers, potentially driving sales and increasing market share

This week, dealers can take action by training their sales staff on the CLA 45's advanced technology and performance features to ensure they are equipped to effectively showcase the vehicle's capabilities to customers

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