2026 Honda Super-One Review: Cute, fun and sold out, but is 202km range enough? - ADME

The quick read

The Honda Super-One is a tiny, full-of-character electric car with a pretend gearbox and a claimed range of 202km.
The Super-One is available in two grades, including the pricier Two-Tone, and has a price point of $36,900.
The vehicle's popularity suggests that Australian buyers are prioritizing style and character over practical considerations.
The Super-One's success could lead to increased competition from other manufacturers and a more crowded market for dealers.

For dealers: Australian dealers should be prepared to adapt their marketing and sales strategies to meet the evolving needs and preferences of buyers who are prioritizing style and character in electric vehicles.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Honda Super-One's sold-out status despite its limited 202km range suggests that Australian buyers are prioritizing style and character over practical considerations, which could lead to a shift in how dealers market and merchandise electric vehicles.

What it means for the order bank

Dealers should take note that the Super-One's popularity is not solely due to its eco-friendly credentials, but also its unique design and features, such as the pretend gearbox, which could be a major selling point for customers looking for a fun and distinctive driving experience.

The fact that the Super-One is available in two grades, including the pricier Two-Tone, indicates that Honda is targeting a premium segment of the market, which could lead to higher profit margins for dealers who can effectively market and sell these vehicles.

Pricing and margin implications

The Super-One's $36,900 price point is likely to be a key factor in its appeal to buyers, and dealers should be prepared to negotiate and provide competitive pricing to remain competitive in the market.

The success of the Super-One could also lead to increased competition from other manufacturers, who may seek to release their own compact and stylish electric vehicles, which could lead to a more crowded and competitive market for dealers to navigate.

Competitor response and market positioning

To stay ahead of the competition, dealers should focus on highlighting the unique features and benefits of the Super-One, such as its character and fun-to-drive nature, and be prepared to adapt their marketing and sales strategies to meet the evolving needs and preferences of Australian buyers.

One decisive action a dealer could take this week is to review their current inventory and pricing strategies to ensure they are well-positioned to capitalize on the demand for stylish and compact electric vehicles like the Honda Super-One.