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← Newsroom/EVs & hybrids

“A big fat zero:” Australia is failing on electric trucks just when it needs them most

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 30 September at 12:00 pm

Who's covering this — 1 article

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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·30 September at 12:00 pm

“A big fat zero:” Australia is failing on electric trucks just when it needs them most

Barely 0.1 per cent of new trucks bought in Australia this year were electric, despite the country's reliance on imported diesel and its exposure to soaring prices. The post “A big fat zero:”…

Read at The Driven →

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The quick read

  • Barely 0.1 per cent of new trucks bought in Australia this year were electric.
  • Australia's reliance on imported diesel leaves the country exposed to soaring prices.
  • The lack of electric trucks in the market is a significant missed opportunity for dealers.
  • Dealers who adapt to the changing market conditions will be better positioned to attract price-sensitive customers.

For dealers: Australian dealers need to reassess their stock and ordering strategies to respond to the growing demand for electric trucks and mitigate the risks associated with reliance on imported diesel.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Australia's reliance on imported diesel is a significant vulnerability, and the lack of electric trucks in the market leaves dealers exposed to price volatility.

The 0.1 per cent market share of electric trucks is a clear indication that the industry is not responding to the needs of the market, and dealers need to reassess their stock and ordering strategies.

What it means for the order bank

Dealers who fail to adapt to the changing market conditions will see their sales and margins suffer, as customers increasingly look for alternatives to diesel-powered trucks.

The soaring prices of diesel are a major concern for customers, and dealers who can offer electric trucks as an alternative will be better positioned to attract price-sensitive customers.

Competitor response and marketing

Dealers need to review their marketing strategies to ensure they are effectively promoting their electric truck offerings, and highlighting the benefits of these vehicles to customers.

Taking action

This week, dealers can take a decisive action by reviewing their current stock and ordering electric trucks to meet the growing demand for alternative fuel vehicles.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →