← Newsroom/EVs & hybridsPolicy & safety

ACCC emissions guide backs real-world testing, says AAA

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 21 October at 12:31 pm

Who's covering this — 1 article

Industry trade: 1

Full coverage

AutoTalk AustraliaIndustry trade21 October at 12:31 pm

ACCC emissions guide backs real-world testing, says AAA

New ACCC guidance warns that emissions claims built on lab results can mislead, using a hybrid SUV as an example. The AAA says it supports judging cars on real-world tests.

Read at AutoTalk Australia →

More from the newsroom

CarExpert

2027 Kia Seltos Hybrid: Initial specs confirmed for Australia

CarExpert

EREVs easier, cheaper to repair than PHEVs, claims Chinese brand

EV Central

Mercedes-AMG unleashes first original model: 860kW GT SUV brings 700km range and V8 theatrics to threaten Porsche Cayenne

CarExpert

Freelander 8 extended-range EV still possible for Australia

The Driven

World’s biggest battery maker combines swappable batteries with range-extender for heavy-duty electric trucks

CarsGuide

Polestar 5 2026 review Australia: New EV dazzles with 650kW power punch and long 670km driving range

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

← Newsroom/EVs & hybridsPolicy & safety

ACCC emissions guide backs real-world testing, says AAA

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 21 October at 12:31 pm

Who's covering this — 1 article

Industry trade: 1

The ACCC has released new guidance warning that emissions claims based on lab results can be misleading
The AAA supports judging cars on real-world tests, citing a hybrid SUV as an example
This guidance has significant implications for how emissions are marketed and compared
Dealers will need to adapt their sales strategies to reflect real-world emissions performance

For dealers: Australian dealers need to be aware of the potential for emissions claims to be misleading and adjust their sales strategies accordingly

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The ACCC's new guidance is a wake-up call for dealers who have been relying on lab-based emissions claims to sell hybrid and electric vehicles

What it means for marketing claims

Dealers who have been using lab-based emissions claims in their marketing materials will need to revisit their advertising strategies to ensure they are not misleading customers

The use of a hybrid SUV as an example in the ACCC guidance suggests that this segment will be under particular scrutiny, and dealers who sell these vehicles will need to be prepared to provide real-world emissions data to customers

Impact on customer expectations

Customers who have been misled by lab-based emissions claims may be more likely to shop around and compare real-world emissions performance across different models and brands

Dealers who can provide accurate and transparent information about real-world emissions will be better positioned to build trust with customers and close sales

Taking action

This week, dealers can start by reviewing their marketing materials and sales scripts to ensure they are not making misleading emissions claims, and by preparing to provide real-world emissions data to customers who ask for it

Go deeper — ADME analysis

The quick read

Full coverage

AutoTalk AustraliaIndustry trade21 October at 12:31 pm

ACCC emissions guide backs real-world testing, says AAA

New ACCC guidance warns that emissions claims built on lab results can mislead, using a hybrid SUV as an example. The AAA says it supports judging cars on real-world tests.

Read at AutoTalk Australia →