← Newsroom/From the OEMsUtes & 4x4s

All-New Pajero | Off Road Capability

Compiled by ADME Newsroom from 1 source

First reported by Mitsubishi Motors Australia · 8 October at 5:59 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Mitsubishi Motors Australia

The quick read

Full coverage

Mitsubishi Motors AustraliaOEM newsrooms8 October at 5:59 pm

All-New Pajero | Off Road Capability

Uncompromising off-road capability, engineered for any adventure. Built to tackle the world's most demanding terrains, the All New Pajero combines our signature Super Select 4WD-II system with…

Watch at Mitsubishi Motors Australia →

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← Newsroom/From the OEMsUtes & 4x4s

All-New Pajero | Off Road Capability

Compiled by ADME Newsroom from 1 source

First reported by Mitsubishi Motors Australia · 8 October at 5:59 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Mitsubishi Motors Australia

The quick read

The All-New Pajero has uncompromising off-road capability, engineered for any adventure.
The vehicle features a Super Select 4WD-II system, a key differentiator in the 4x4 market.
The Pajero is built to tackle the world's most demanding terrains.
The vehicle's off-road capabilities will be a major selling point for customers who prioritize off-road ability.

For dealers: The All-New Pajero's off-road capabilities will be a major draw for customers who value adventure and toughness, and dealers who stock the vehicle will need to be prepared to meet this demand.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The All-New Pajero's uncompromising off-road capability is a direct challenge to other 4x4s in the Australian market, particularly those that have compromised on off-road ability in pursuit of on-road comfort.

Competitor Response

The Super Select 4WD-II system is a key differentiator for the Pajero, and its ability to tackle demanding terrains will be a major selling point for customers who prioritize off-road capability.

This could lead to a shift in market share, as customers who value off-road ability above all else flock to the Pajero, potentially at the expense of other brands.

Marketing and Lead Handling

Dealers who stock the All-New Pajero will need to be prepared to highlight its off-road capabilities in their marketing and sales pitches, and to handle leads from customers who are specifically looking for a vehicle that can handle tough terrain.

Showroom Traffic

By emphasizing the Pajero's off-road credentials, dealers can attract customers who are passionate about 4x4 driving and are looking for a vehicle that can keep up with their adventures.

One decisive action a dealer could take this week is to review their current marketing materials and sales scripts to ensure they are adequately highlighting the Pajero's off-road capabilities, and to consider hosting events or demonstrations that showcase the vehicle's abilities in a real-world setting.

Go deeper — ADME analysis

The quick read

Full coverage

Mitsubishi Motors AustraliaOEM newsrooms8 October at 5:59 pm

All-New Pajero | Off Road Capability

Uncompromising off-road capability, engineered for any adventure. Built to tackle the world's most demanding terrains, the All New Pajero combines our signature Super Select 4WD-II system with…

Watch at Mitsubishi Motors Australia →