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← Newsroom/EVs & hybridsChinese brands

Are Hybrids a Waste of Money? Real-world fuel test

Compiled by ADME Newsroom from 1 source

First reported by Drive · 7 August at 1:51 pm

Who's covering this — 1 article

Motoring press
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Image: Drive

The quick read

Full coverage

Drive·Motoring press·7 August at 1:51 pm

Are Hybrids a Waste of Money? Real-world fuel test

Are hybrids actually worth the extra upfront price tag, or are you just paying thousands extra to save little at the pump? In this video, we have identical Chery Tiggo 9's to put a petrol engine…

Watch at Drive →

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The quick read

  • Hybrid vehicles are being questioned for their value due to high upfront costs and potentially minimal fuel savings
  • The Chery Tiggo 9 is being used as a test subject to compare petrol and hybrid engine fuel efficiency
  • The real-world fuel test aims to determine if hybrids are worth the extra cost
  • Chinese brands like Chery are entering the Australian market with competitive pricing

For dealers: Australian dealers need to be prepared to address customer concerns about the value of hybrid vehicles and be knowledgeable about the benefits and drawbacks of these models

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Hybrid vehicles have long been touted as a more environmentally friendly option, but the high upfront cost has been a major deterrent for many buyers, and the Chery Tiggo 9 test highlights this issue

The Cost Conundrum

The Chery Tiggo 9's participation in the real-world fuel test is significant because it is a Chinese brand that is entering the Australian market with competitive pricing, which could disrupt the traditional hybrid market dominated by Japanese and European brands

The test results will be crucial in determining the value proposition of hybrids, and dealers should be prepared to discuss the findings with customers and address any concerns they may have about the cost-effectiveness of these vehicles

Impact on Sales and Marketing

The outcome of the test could have a significant impact on the sales and marketing strategies of dealers, particularly those who have invested heavily in hybrid models, and may need to reassess their pricing and promotional tactics

The fact that the test is using identical Chery Tiggo 9's with different engine types will provide a clear comparison of the fuel efficiency of petrol and hybrid engines, and dealers should be prepared to use this data to inform their sales pitches and customer discussions

Taking Action

One decisive action dealers can take this week is to review their current inventory of hybrid models and be prepared to address customer concerns about the value of these vehicles, and consider offering competitive pricing or promotions to stay ahead of the competition

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →