Australia’s biggest car dealership says EV buyers are on one-way street: “We’re not seeing them coming back to internal combustion cars”
Compiled by ADME Newsroom from 1 source
First reported by The Driven ·
Image: The Driven
The quick read
- The head of Australia's biggest car dealer company reports that EV buyers are not returning to ICE vehicles.
- This trend has significant implications for dealerships' stock and ordering processes.
- Dealers will need to adapt their marketing strategies to effectively target EV buyers.
- Failure to adapt to this shift could result in significant losses for dealerships.
For dealers: This trend matters because it indicates a fundamental shift in consumer behavior that dealerships must respond to in order to remain competitive.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The biggest implication of this trend is that dealerships can expect a significant reduction in trade-in business from EV owners, as they are unlikely to return to internal combustion engine vehicles.
This has major consequences for stock and ordering, as dealers will need to adjust their inventory to meet the growing demand for EVs and hybrids, rather than relying on trade-ins to replenish their stock of ICE vehicles.
What it means for the order bank
Dealers who fail to adapt to this shift risk being left with a surplus of unsold ICE vehicles, which could lead to significant losses and decreased profitability.
On the other hand, dealers who are able to effectively market and sell EVs and hybrids can expect to see increased sales and revenue, as well as a loyal customer base.
Competitor response and marketing strategy
Dealers will need to develop targeted marketing strategies to attract EV buyers and retain their business, rather than relying on traditional methods that may not be effective for this demographic.
This could include offering specialized EV training for sales staff, investing in EV charging infrastructure, and developing targeted advertising campaigns to reach potential EV buyers.
Taking action
One decisive action a dealer could take this week is to review their current inventory and ordering processes to ensure they are aligned with the growing demand for EVs and hybrids, and to develop a plan to effectively market and sell these vehicles to their target audience.
Full coverage
Australia’s biggest car dealership says EV buyers are on one-way street: “We’re not seeing them coming back to internal combustion cars”
Head of Australia's biggest car dealer company says they're not seeing a lot of people who have bought plug-in EVs coming back to ICE vehicles. The post Australia’s biggest car dealership says EV…
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