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BMW iX3 M60: first of BMW’s groundbreaking Neue Klasse gains sportier flagship

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 9 October at 1:48 pm

Who's covering this — 2 articles

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·9 October at 1:48 pm

BMW iX3 M60: first of BMW’s groundbreaking Neue Klasse gains sportier flagship

Overshadowed at BMW’s unveiling of the iX4 yesterday was a new range-topper for the iX3 that spawned it. With combined output of 450kW and 875Nm, the new iX3 M60 xDrive sits significantly above the…

Read at Chasing Cars →
CarExpert·Motoring press·9 October at 6:45 am

2027 BMW iX3 M60 xDrive performance SUV unveiled

The new M60 xDrive bridges the performance gap between the 50 xDrive and the upcoming BMW iX3 M in the mid-size electric SUV lineup.

Read at CarExpert →

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The quick read

  • The BMW iX3 M60 xDrive has a combined output of 450kW and 875Nm.
  • The iX3 M60 xDrive bridges the performance gap between the 50 xDrive and the upcoming BMW iX3 M.
  • The new model expands BMW's range of electric SUVs and gives customers more options.
  • The iX3 M60 xDrive's performance figures will put pressure on competitors to respond.

For dealers: Australian dealers should be prepared for increased interest in the BMW brand and its electric SUV offerings due to the arrival of the iX3 M60 xDrive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the BMW iX3 M60 xDrive creates a new benchmark for performance in the mid-size electric SUV segment, which will put pressure on competitors to respond with their own high-performance offerings.

Performance Gap

The fact that the iX3 M60 xDrive bridges the performance gap between the 50 xDrive and the upcoming BMW iX3 M means that BMW is now covering a wider range of customer needs, from everyday driving to high-performance enthusiasts.

This expanded range will likely attract a broader range of customers to BMW showrooms, potentially increasing showroom traffic and giving dealers an opportunity to showcase the brand's capabilities.

Competitor Response

Competitors such as Audi and Mercedes-Benz will need to respond to the iX3 M60 xDrive's impressive performance figures, which could lead to a wave of new high-performance electric SUVs entering the market.

The resulting competition will drive innovation and improvement in the segment, ultimately benefiting customers and giving dealers a wider range of exciting products to sell.

Actionable Insights

Dealers can take advantage of the buzz around the iX3 M60 xDrive by highlighting its performance capabilities and unique features in their marketing and lead handling efforts, and by ensuring they have a good stock of the vehicle to meet customer demand.