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BMW owners shown Spider-Man ads on their infotainment screens, but not in Australia

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 7 August at 10:11 am

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The quick read

Full coverage

CarExpert·Motoring press·7 August at 10:11 am

BMW owners shown Spider-Man ads on their infotainment screens, but not in Australia

BMW owners in more than 70 countries have been surprised by a Spider-Man promotion appearing on their multimedia displays.

Read at CarExpert →

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The quick read

  • BMW owners in over 70 countries have seen Spider-Man ads on their infotainment screens
  • The promotion is not available in Australia
  • BMW's multimedia displays are being used for targeted advertising
  • The campaign's reach spans multiple countries and regions

For dealers: Australian dealers should note the potential for targeted in-car advertising to engage with customers

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

BMW's use of in-car advertising to promote Spider-Man suggests the company is exploring new ways to monetize its infotainment systems

Targeted advertising in cars is a growing trend, with many manufacturers looking to leverage their multimedia displays to reach customers directly

The fact that this campaign is running in over 70 countries indicates a significant investment by BMW in this type of advertising, and a willingness to think outside traditional channels

This approach could have significant implications for how dealers engage with customers, particularly in terms of offering targeted promotions and offers

Competitor response will be key, as other manufacturers may look to follow BMW's lead and explore similar advertising opportunities

If successful, this type of advertising could become a major revenue stream for manufacturers, potentially disrupting traditional advertising models

Action item: dealers should investigate how they can work with their manufacturer partners to leverage in-car advertising and promote their own offers and promotions to customers

One decisive action a dealer could take this week is to contact their BMW representative to discuss potential opportunities for in-car advertising and how it can be used to drive sales and engagement