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Mitsubishi Pajero lineup to expand with RAV4-sized SUV, Suzuki Jimny rival – report

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 7 August at 10:25 am

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The quick read

Full coverage

CarExpert·Motoring press·7 August at 10:25 am

Mitsubishi Pajero lineup to expand with RAV4-sized SUV, Suzuki Jimny rival – report

The Japanese brand is set to expand the Pajero lineup with two more SUVs, including compact and mid-size off-road-focused models.

Read at CarExpert →

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The quick read

  • Mitsubishi is set to expand the Pajero lineup with two new SUVs
  • The new SUVs will be compact and mid-size off-road-focused models
  • The expansion will include a RAV4-sized SUV and a Suzuki Jimny rival
  • The move is expected to strengthen Mitsubishi's presence in the SUV market

For dealers: Australian dealers can expect increased competition in the SUV segment with Mitsubishi's planned expansion of the Pajero lineup

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mitsubishi's decision to expand the Pajero lineup with a RAV4-sized SUV and a Suzuki Jimny rival is a direct challenge to Toyota and Suzuki's dominance in the compact and mid-size SUV segments

What it means for the order bank

The arrival of these new models will likely lead to increased showroom traffic for Mitsubishi dealers, as customers compare the new Pajero models to existing offerings from Toyota and Suzuki

The RAV4-sized SUV will likely be priced competitively with the Toyota RAV4, which could lead to margin pressure for Toyota dealers

Mitsubishi's move into the Suzuki Jimny's territory will also put pressure on Suzuki dealers to respond with competitive pricing and marketing

Competitor response

Toyota and Suzuki will need to reassess their marketing and lead handling strategies to counter the increased competition from Mitsubishi's new Pajero models

The Suzuki Jimny's loyal customer base may be tempted to switch to the new Mitsubishi compact SUV, which could lead to a decline in Jimny sales

Taking action

One decisive action a dealer could take this week is to review their current SUV inventory and pricing strategy to prepare for the increased competition from Mitsubishi's new Pajero models