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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brandsUtes & 4x4s

BYD Shark 6 getting another rival as new cut-price PHEV ute firms for Australia

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 13 November at 1:33 pm

Who's covering this — 2 articles

Motoring press
1
EV specialists
1
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·13 November at 1:33 pm

BYD Shark 6 getting another rival as new cut-price PHEV ute firms for Australia

The plug-in hybrid version of Chinese brand Foton's very American-looking dual-cab ute is firming for an Australian launch.

Read at CarExpert →
EV Central·EV specialists·13 November at 12:02 pm

Foton Tunland PHEV ute firms for Australia: Surprise new BYD Shark 6 rival boasts 350kW/800Nm punch

Foton Tunland PHEV appears in Australian vehicle approval documents, raising hopes of a 350kW plug-in hybrid ute to rival the BYD Shark 6. The post Foton Tunland PHEV ute firms for Australia:…

Read at EV Central →

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The quick read

  • Foton's plug-in hybrid ute is firming for an Australian launch, rivaling the BYD Shark 6
  • The Foton Tunland PHEV appears in Australian vehicle approval documents
  • The ute is expected to have a 350kW plug-in hybrid powertrain
  • The launch will increase competition in the Australian ute market

For dealers: Australian dealers should prepare for increased competition in the ute segment with the potential arrival of the Foton Tunland PHEV

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Foton Tunland PHEV in Australia will put pressure on dealers to review their pricing and margin strategies for utes, particularly in the plug-in hybrid segment

What it means for the order bank

The Foton Tunland PHEV's expected 350kW powertrain will appeal to customers seeking high-performance utes, which could lead to increased showroom traffic and inquiries

Competitor response and marketing

Dealers will need to be prepared to respond to customer inquiries about the Foton Tunland PHEV and its features, and develop marketing strategies to promote their own ute offerings and differentiate them from the new competitor

The increased competition in the ute segment will also lead to a greater emphasis on lead handling and conversion, as dealers will need to work harder to secure sales

Taking action

This week, dealers can start reviewing their current ute stock and pricing strategies, and begin developing a plan to promote their offerings and differentiate them from the Foton Tunland PHEV, in preparation for its potential launch

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →