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← Newsroom/Dealers & retailSales & market

carsales plans new car ordering channel for brands and dealers

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 14 October at 3:43 pm

Who's covering this — 1 article

Industry trade
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The quick read

Full coverage

AutoTalk Australia·Industry trade·14 October at 3:43 pm

carsales plans new car ordering channel for brands and dealers

carsales is working towards letting new car buyers place an order on its site, and has launched Iggy, an AI platform for advertisers.

Read at AutoTalk Australia →

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The quick read

  • carsales is working towards letting new car buyers place an order on its site
  • The company has launched Iggy, an AI platform for advertisers
  • The new car ordering channel will change the way dealers interact with customers
  • Dealers will need to adapt to a more streamlined and efficient stock and ordering process

For dealers: Australian dealers need to be prepared for a significant shift in the way they interact with customers and manage their stock and ordering processes.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

carsales' new car ordering channel will fundamentally change the way Australian dealers interact with customers, shifting the focus from physical showrooms to online platforms

This change will have a significant impact on stock and ordering, as dealers will need to adapt to a more streamlined and efficient process

What it means for the order bank

Dealers will need to ensure they have the right stock levels and configurations to meet online demand, which could lead to reduced inventory costs and improved turnover

The launch of Iggy, an AI platform for advertisers, will also enable dealers to better target and engage with potential customers, potentially increasing sales and revenue

Competitor response and marketing

Other online platforms and dealers will need to respond to carsales' move, potentially leading to a more competitive and innovative market

Taking action

This week, dealers can start reviewing their current stock and ordering processes to identify areas for improvement and ensure they are prepared for the shift to online ordering

Go deeper — ADME analysis

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