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← Newsroom/Chinese brands

Chery Australia confirms Omoda 4 and Omoda 7 SUVs to take on Hyundai Kona, Toyota RAV4

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 11 September at 1:29 pm

Who's covering this — 1 article

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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·11 September at 1:29 pm

Chery Australia confirms Omoda 4 and Omoda 7 SUVs to take on Hyundai Kona, Toyota RAV4

Omoda Jaecoo will triple the number of Omoda-badged models it offers in Australia next month, when it introduces angular new small and mid-size SUVs.

Read at CarExpert →

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The quick read

  • Omoda Jaecoo will introduce the Omoda 4 and Omoda 7 SUVs in Australia next month.
  • The new models will compete with the Hyundai Kona and Toyota RAV4.
  • Omoda Jaecoo will triple its model offerings in Australia.
  • The expansion of the Omoda brand may increase consumer interest in Chinese automotive models.

For dealers: Australian dealers should be prepared for potential changes in the small and mid-size SUV market with the introduction of the Omoda 4 and Omoda 7.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Omoda 4 and Omoda 7 SUVs will put pressure on Hyundai Kona and Toyota RAV4 sales, as these Chinese models offer a fresh alternative in the small and mid-size SUV segments.

Competitor Response

Hyundai and Toyota will need to reassess their pricing and marketing strategies to maintain market share, particularly if the Omoda models are priced competitively.

The Omoda brand's expansion will also impact the perception of Chinese automotive brands in Australia, potentially increasing consumer interest in other Chinese models.

Showroom Traffic and Stock

Dealerships carrying Hyundai and Toyota models should prepare for potential fluctuations in showroom traffic and stock levels, as some customers may be drawn to the new Omoda offerings.

Omoda Jaecoo's decision to triple its model offerings suggests confidence in the Australian market and a willingness to invest in the brand's growth.

Pricing and Margin

The success of the Omoda 4 and Omoda 7 will depend on their pricing, which will need to be competitive with the established players in the market.

One decisive action dealers could take this week is to review their current inventory and pricing strategies for small and mid-size SUVs, to be prepared for the potential impact of the Omoda models on the market.

Go deeper — ADME analysis

  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →