← Newsroom/From the OEMsChinese brands

Chery Australia Drives onto The Block as Official Automotive Partner for 2026 Season

Compiled by ADME Newsroom from 2 sources

First reported by Chery Australia (Newsroom) · 30 July at 7:23 pm

Who's covering this — 2 articles

OEM newsrooms: 1
Industry trade: 1

Image: Chery Australia (Newsroom)

The quick read

Full coverage

Chery Australia (Newsroom)OEM newsrooms30 July at 7:23 pm

Chery Australia Drives onto The Block as Official Automotive Partner for 2026 Season

Chery Australia is proud to announce its partnership with Australia's favourite renovation show, The Block.

Read at Chery Australia (Newsroom) →

AutoTalk AustraliaIndustry trade30 July at 11:54 am

Chery partners with The Block for 2026 season

Chery Australia has been named the official automotive partner of television renovation series The Block for its 2026 season, which premieres on August 2. The partnership will see the Chinese…

Read at AutoTalk Australia →

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← Newsroom/From the OEMsChinese brands

Chery Australia Drives onto The Block as Official Automotive Partner for 2026 Season

Compiled by ADME Newsroom from 2 sources

First reported by Chery Australia (Newsroom) · 30 July at 7:23 pm

Who's covering this — 2 articles

OEM newsrooms: 1
Industry trade: 1

Image: Chery Australia (Newsroom)

The quick read

Chery Australia has partnered with The Block as the official automotive partner for the 2026 season.
Chery Australia's partnership with The Block will increase brand awareness among Australian consumers.
The partnership between Chery and The Block will likely involve promotional activities and product placements.
The partnership premieres on August 2, which could lead to increased sales and a need for dealers to ensure they have adequate stock levels.

For dealers: Australian dealers who stock Chery vehicles should be prepared to capitalize on the increased brand awareness and lead generation resulting from the partnership.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery Australia's partnership with The Block will increase brand awareness among Australian consumers, particularly in the demographic that watches the show, which could lead to more showroom traffic for dealers who stock Chery vehicles.

The Chinese Factor

The involvement of a Chinese brand like Chery in a popular Australian television show highlights the growing presence of Chinese automotive manufacturers in the Australian market, which could lead to increased competition for established brands and potentially impact pricing and margin for dealers.

Chery's decision to partner with The Block, which premieres on August 2, suggests that the brand is looking to create a buzz around its products before the end of the year, which could lead to increased sales and a need for dealers to ensure they have adequate stock levels.

Marketing and Lead Handling

The partnership between Chery and The Block will likely involve promotional activities and product placements, which could generate leads for dealers who are prepared to handle them effectively, potentially leading to increased sales conversions.

Dealers who stock Chery vehicles should be prepared to capitalize on the increased brand awareness and lead generation resulting from the partnership, by ensuring their sales teams are trained to handle inquiries and test drives from potential customers who have been influenced by the show.

Taking Action

One decisive action a dealer could take this week is to review their current stock levels of Chery vehicles and ensure they have a sufficient supply to meet potential increased demand resulting from the partnership, and to train their sales teams on the features and benefits of Chery products to maximize sales conversions.

Go deeper — ADME analysis

The quick read

Full coverage

Chery Australia (Newsroom)OEM newsrooms30 July at 7:23 pm

Chery Australia Drives onto The Block as Official Automotive Partner for 2026 Season

Chery Australia is proud to announce its partnership with Australia's favourite renovation show, The Block.

Read at Chery Australia (Newsroom) →

AutoTalk AustraliaIndustry trade30 July at 11:54 am

Chery partners with The Block for 2026 season

Chery Australia has been named the official automotive partner of television renovation series The Block for its 2026 season, which premieres on August 2. The partnership will see the Chinese…

Read at AutoTalk Australia →