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← Newsroom/From the OEMsEVs & hybridsChinese brands

Chery's Lepas brand to reveal all-new small hatchback with EV, PHEV options

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 4 August at 6:07 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·4 August at 6:07 pm

Chery's Lepas brand to reveal all-new small hatchback with EV, PHEV options

Chery’s newest brand will introduce a Toyota Corolla and Mazda 3 rival in 2027 with plug-in hybrid and fully electric powertrain options.

Read at 7NEWS →
CarExpert·Motoring press·4 August at 3:33 pm

Chery's Lepas brand to reveal all-new small hatchback with EV, PHEV options

Chery’s newest brand will introduce a Toyota Corolla and Mazda 3 rival in 2027 with plug-in hybrid and fully electric powertrain options.

Read at CarExpert →

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The quick read

  • Chery's Lepas brand will launch a new small hatchback in 2027 with EV and PHEV options
  • The new model will rival the Toyota Corolla and Mazda 3
  • The Lepas brand is Chery's newest brand
  • The new hatchback will have plug-in hybrid and fully electric powertrain options

For dealers: Australian dealers should prepare for increased competition in the small hatchback segment from Chinese brands like Chery's Lepas

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of Chery's Lepas brand in the Australian market with a Toyota Corolla and Mazda 3 rival will put pressure on dealers to review their product offerings and pricing strategies

Competitor Response

The Corolla and Mazda 3 are two of the best-selling models in the small hatchback segment, and the introduction of a new rival with EV and PHEV options will force dealers to reassess their competitor pricing and product positioning

The Lepas brand's focus on EV and PHEV options will also raise questions about the viability of traditional petrol-powered models in the segment, potentially disrupting the sales mix for dealers

Showroom Traffic and Stock

The Lepas brand's new model will likely attract buyers who are looking for affordable and feature-packed EV and PHEV options, potentially drawing customers away from traditional brands

Action Required

Dealers can start preparing for the arrival of the Lepas brand by reviewing their current product offerings and pricing strategies, and considering how they can stay competitive in a rapidly changing market, for example by ordering demo models of the new Lepas hatchback as soon as they become available to get a head start on understanding the new competitor

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →