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← Newsroom/EVs & hybridsChinese brands

Chery’s Lepas prices first electric SUV at $47,990 with 440km range

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 15 October at 10:41 am

Who's covering this — 1 article

EV specialists
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·15 October at 10:41 am

Chery’s Lepas prices first electric SUV at $47,990 with 440km range

Chery’s latest brand is joining Australia’s electric SUV market, with the Lepas L6 offering 440km of range and a starting price below $48,000. The post Chery’s Lepas prices first electric SUV at…

Read at The Driven →

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The quick read

  • Chery's Lepas brand is entering the Australian electric SUV market with the L6 model.
  • The Lepas L6 offers a range of 440km.
  • The starting price of the Lepas L6 is below $48,000.
  • The Lepas L6 is a Chinese brand electric SUV.

For dealers: Australian dealers should be prepared to compare the Lepas L6's features and pricing with other electric SUVs in the market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Lepas L6's starting price below $48,000 is a significant factor in the Australian electric SUV market, as it undercuts many established brands.

Pricing Strategy

The price point of the Lepas L6 will likely put pressure on other manufacturers to reassess their pricing, particularly in the sub-$50,000 segment.

The 440km range of the Lepas L6 is competitive with other electric SUVs in the market, and will likely be a key selling point for the brand.

Competitor Response

Established brands in the electric SUV market will need to respond to the Lepas L6's aggressive pricing, either by reducing their own prices or emphasizing the unique features and benefits of their vehicles.

The entry of the Lepas L6 into the Australian market will also increase competition for showroom traffic, as buyers consider the various options available to them.

Showroom Traffic

To capitalize on the interest in the Lepas L6, dealers should ensure they have a strong online presence and are prepared to handle inquiries and test drive requests for the vehicle.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →