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Chery says the cost of setting up yet another brand in Australia is worth it

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 16 September at 9:00 am

Who's covering this — 2 articles

Motoring press: 1
Broadcast news: 1

Image: CarExpert

The quick read

Full coverage

CarExpertMotoring press16 September at 9:00 am

Chery says the cost of setting up yet another brand in Australia is worth it

Chery says it's worth creating another brand here to appeal to customers it might otherwise not have attracted.

Read at CarExpert →

7NEWSBroadcast news15 September at 4:11 pm

The big advantage Chery's newest brand says it has over other Chinese newcomers

Lepas says tapping into its parent company's existing infrastructure for aftersales support will give it a leg up over other auto brands new to Australia.

Read at 7NEWS →

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← Newsroom/Chinese brands

Chery says the cost of setting up yet another brand in Australia is worth it

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 16 September at 9:00 am

Who's covering this — 2 articles

Motoring press: 1
Broadcast news: 1

Image: CarExpert

The quick read

Chery is creating another brand in Australia to appeal to a different customer base.
Lepas will use its parent company's existing infrastructure for aftersales support.
The new brand will increase competition in the Australian market.
Dealers will need to adapt their strategies to remain competitive.

For dealers: Australian dealers need to be prepared to adapt their strategies to compete with the new brand and retain their customer base.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery's decision to create another brand in Australia will lead to increased competition in the market, which could result in decreased sales for existing dealerships.

The new brand will appeal to customers that Chery might not have otherwise attracted, which means dealers will need to adapt their marketing strategies to retain their customer base.

Competitor Response

Lepas's plan to tap into its parent company's existing infrastructure for aftersales support will give it a competitive edge over other new brands in Australia, making it essential for dealers to review their own aftersales support to remain competitive.

This move by Chery will likely lead to a change in the way dealers approach pricing and margin, as they will need to be more competitive to attract customers.

Marketing and Lead Handling

Dealers will need to reassess their marketing strategies to effectively target their desired customer base and handle leads in a way that sets them apart from the new brand.

The key to success for dealers will be to focus on providing exceptional customer service and building strong relationships with their customers to retain loyalty.

Action Plan

This week, dealers should review their aftersales support and marketing strategies to identify areas for improvement and develop a plan to implement changes that will help them remain competitive in the market.

Go deeper — ADME analysis

The quick read

Full coverage

CarExpertMotoring press16 September at 9:00 am

Chery says the cost of setting up yet another brand in Australia is worth it

Chery says it's worth creating another brand here to appeal to customers it might otherwise not have attracted.

Read at CarExpert →

7NEWSBroadcast news15 September at 4:11 pm

The big advantage Chery's newest brand says it has over other Chinese newcomers

Lepas says tapping into its parent company's existing infrastructure for aftersales support will give it a leg up over other auto brands new to Australia.

Read at 7NEWS →