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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brandsUtes & 4x4s

Chery Stockman ute could spawn a Ford Everest-rivalling SUV

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 24 October at 6:30 am

Who's covering this — 2 articles

Motoring press
1
Industry trade
1
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·24 October at 6:30 am

Chery Stockman ute could spawn a Ford Everest-rivalling SUV

Chery designed its new ute platform to also accommodate an SUV, leaving the possibility of a diesel plug-in hybrid, three-row SUV from the brand.

Read at CarExpert →
Fleet Auto News·Industry trade·20 October at 3:30 pm

Chery Stockman Ute Adds a New Twist

Chery has revealed further specifications for its upcoming Stockman ute, combining diesel power with plug-in hybrid technology in a new option for Australian fleet buyers. Customer deliveries are…

Read at Fleet Auto News →

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The quick read

  • Chery's new ute platform can accommodate an SUV, potentially rivalling the Ford Everest
  • The Chery Stockman ute will offer a diesel plug-in hybrid option for Australian fleet buyers
  • Customer deliveries for the Chery Stockman ute are imminent
  • A three-row SUV from Chery could compete in the Australian market

For dealers: Australian dealers should prepare for potential increased competition in the ute and SUV segments from Chinese brands like Chery

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Chery Stockman ute and potential SUV variant poses a significant threat to established brands like Ford, particularly in the fleet market where diesel plug-in hybrid technology is highly valued

Competitor Response

Ford will likely respond to the Chery Stockman ute by emphasizing the capabilities and features of the Everest, such as its towing capacity and off-road performance

However, the Chery Stockman ute's diesel plug-in hybrid option may attract fleet buyers looking for a more fuel-efficient and environmentally friendly alternative

Pricing and Margin

Chery's competitive pricing strategy could put pressure on other brands to revisit their pricing and margin expectations, potentially leading to a more competitive market for utes and SUVs

Australian dealers should be prepared to negotiate and offer competitive pricing to retain market share

Showroom Traffic

The potential arrival of a Chery SUV variant could draw new customers into showrooms, particularly those looking for a three-row SUV with diesel plug-in hybrid technology

Dealers can capitalize on this opportunity by ensuring their sales teams are knowledgeable about the Chery range and its features, and by offering competitive test drive programs

This week, dealers should review their current stock and ordering processes to ensure they are prepared to respond to increased demand for utes and SUVs, and consider reaching out to fleet buyers to promote the Chery Stockman ute's diesel plug-in hybrid option

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →