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← Newsroom/EVs & hybridsChinese brandsSales & market

China Is Coming For Japan's Best-Seller

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 October at 6:48 pm

Who's covering this — 1 article

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·30 October at 6:48 pm

China Is Coming For Japan's Best-Seller

Toyota RAV4 vs Geely Starray EM-i: which hybrid mid-size SUV offers better value? We compare the all-new Toyota RAV4 GXL Hybrid against the Geely Starray EM-i Inspire Extended Range to find out…

Watch at Chasing Cars →

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The quick read

  • The Toyota RAV4 GXL Hybrid is being compared to the Geely Starray EM-i Inspire Extended Range in terms of value
  • The comparison is focused on hybrid mid-size SUVs
  • The Geely Starray EM-i is a Chinese brand competing with Japanese best-seller Toyota
  • The comparison aims to find out which hybrid mid-size SUV offers better value

For dealers: Australian dealers need to be aware of the increasing competition from Chinese brands in the hybrid mid-size SUV segment

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Geely Starray EM-i Inspire Extended Range is a direct challenge to Toyota's dominance in the hybrid mid-size SUV segment, with the RAV4 being one of Japan's best-sellers

What it means for the market

The Geely Starray EM-i's entry into the market means that Australian dealers can expect increased competition and potentially lower sales for the Toyota RAV4, unless they can effectively communicate the value proposition of the RAV4 to customers

The comparison between the Toyota RAV4 GXL Hybrid and the Geely Starray EM-i Inspire Extended Range will be crucial in determining which vehicle offers better value to customers, with factors such as pricing, features, and fuel efficiency being key considerations

Competitor response

Toyota will need to respond to the Geely Starray EM-i's competitive pricing and features, potentially by adjusting their pricing or offering more incentives to customers, in order to maintain their market share

The Geely Starray EM-i's extended range capability may also be a key selling point, particularly for customers who are looking for a vehicle with lower running costs

Taking action

This week, dealers can take the decisive action of reviewing their inventory and pricing of the Toyota RAV4, and preparing to effectively communicate the value proposition of the vehicle to customers, in order to stay competitive in the market

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →