Cost-of-living squeeze forces one in three young Victorians to put off car servicing
Compiled by ADME Newsroom from 1 source
First reported by VACC (Newsroom) ·
Image: VACC (Newsroom)
The quick read
- One in three young Victorians are delaying car servicing due to cost-of-living pressures.
- Younger drivers and lower-income households are under the most strain.
- Cost-of-living pressure is reshaping how people look after their cars.
- Dealers who adapt to changing consumer behaviors may gain a competitive edge.
For dealers: Cost-of-living pressures are changing the way Victorians maintain their vehicles, and dealers who respond effectively may be able to attract and retain price-sensitive customers.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
Younger Victorians are more likely to delay car servicing due to cost-of-living pressures, which could lead to a surge in repair work when these vehicles eventually come in for maintenance, potentially straining service department resources.
This trend may also impact the types of vehicles younger buyers are interested in, with a possible shift towards more affordable or lower-maintenance options.
What it means for service revenue
Dealers who can offer competitive pricing and flexible servicing options may be able to attract price-sensitive customers and retain their business, even in a challenging economic environment.
Lower-income households are also feeling the pinch, which could affect new vehicle sales as these buyers may be more likely to opt for used vehicles or delay purchases altogether.
Competitor response and market share
Dealers who adapt to these changing consumer behaviors and offer tailored solutions, such as service packages or financing options, may be able to gain a competitive edge and increase their market share.
To capitalize on this trend, dealers could focus on developing targeted marketing campaigns and lead handling strategies that speak directly to the needs and concerns of younger, budget-conscious buyers.
Taking action
This week, dealers could review their service department processes and pricing to identify opportunities to offer more competitive and flexible options, and start developing targeted marketing campaigns to attract price-sensitive customers.
Full coverage
Cost-of-living squeeze forces one in three young Victorians to put off car servicing
A new survey of Victorian motorists has found cost-of-living pressure is quietly reshaping how people look after their cars — with younger drivers and lower-income households under the most strain.
Read at VACC (Newsroom) →More from the newsroom
Fun and Practical Cars: We help Mamamia discover the best sporty yet sensible vehicles
Eagers hits record 15.9% Australian share as Canada delivers the profit growth
Cost pressures see Victorians delay car servicing
Hyundai to launch 100 models by 2030 amid company-wide AI transition
Bala departs GM Australia and New Zealand, Rowe takes acting role
Hyundai's new performance line to sit below its hot N models
The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.
Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.