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← Newsroom/Dealers & retail

Ford Looks Beyond the Showroom Vehicle

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 3 November at 5:45 am

Who's covering this — 1 article

Industry trade
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Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·3 November at 5:45 am

Ford Looks Beyond the Showroom Vehicle

For many fleets, choosing the vehicle is only the beginning of the procurement process. Ford is expanding its approach to vehicle conversions under Ford Pro, with a pathway that stretches from…

Read at Fleet Auto News →

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The quick read

  • Ford is expanding its approach to vehicle conversions under Ford Pro
  • The pathway for vehicle conversions stretches from the initial vehicle choice
  • Fleets consider the vehicle as just the beginning of the procurement process
  • Ford Pro is the brand's approach to vehicle conversions for fleets

For dealers: Australian dealers should take note of Ford's expanded approach to vehicle conversions as it may impact their sales and service offerings to fleet customers

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Ford's expansion into vehicle conversions under Ford Pro is a direct response to the complex needs of fleet customers, who require more than just a vehicle

What it means for fleet sales

The fact that fleets consider the vehicle as just the beginning of the procurement process means that dealers need to be prepared to offer a range of services and solutions to meet their needs

This could include upfitting and customization options, as well as ongoing maintenance and support

Competitor response and market positioning

Other manufacturers will likely take note of Ford's move and consider their own approach to vehicle conversions, potentially leading to increased competition in the fleet market

Dealers should be prepared to differentiate their offerings and provide a unique value proposition to fleet customers

Taking action

This week, dealers can start by reviewing their current sales and service processes to identify opportunities to better support fleet customers and provide a more comprehensive solution

By taking a proactive approach, dealers can position themselves for success in the fleet market and take advantage of the opportunities presented by Ford's expanded approach to vehicle conversions

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