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← Newsroom/Industry

Ford promises never to sell personal data after GM’s $316 million settlement

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 4 November at 3:33 pm

Who's covering this — 1 article

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The quick read

Full coverage

CarExpert·Motoring press·4 November at 3:33 pm

Ford promises never to sell personal data after GM’s $316 million settlement

The US car giant’s new Ford Privacy Promise comes just days after General Motors agreed to a $316 million settlement over allegations it sold customer data without permission.

Read at CarExpert →

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The quick read

  • Ford has introduced the Ford Privacy Promise, a commitment to never sell personal data
  • The move comes after General Motors agreed to a $316 million settlement over allegations of selling customer data without permission
  • This development highlights the importance of data privacy in the automotive industry
  • Australian dealers should be aware of the potential risks and consequences of mishandling customer data

For dealers: Australian dealers must review their own data handling practices to avoid similar allegations and potential financial losses

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The $316 million settlement paid by General Motors is a stark reminder of the financial consequences of mishandling customer data

Data Privacy in the Automotive Industry

The fact that Ford has felt compelled to introduce the Ford Privacy Promise suggests that the company is aware of the growing concern among consumers about data privacy

This concern is likely to impact the way dealers interact with customers and handle their data, with a greater emphasis on transparency and consent

Competitor Response and Market Dynamics

General Motors' settlement and Ford's subsequent promise will likely prompt other manufacturers to review their own data handling practices, potentially leading to a shift in the way the industry approaches data privacy

The introduction of the Ford Privacy Promise may also lead to a competitive advantage for Ford, as consumers become increasingly aware of the importance of data privacy and seek out manufacturers that prioritize it

Taking Action

This week, dealers can take a decisive action by reviewing their own data handling practices and ensuring that they are transparent and compliant with relevant regulations, to avoid potential financial losses and reputational damage